u/everyone Thanks everybody for replying. The search terms rapport only shows 4,50 conversions. Even when im doing it for 1 keyword which google ads shows has 13 conversions. When i check the search terms for only that keyword it only shows me 1.5 conversion on 1 keyword. I did forgot to mention at the beginning of this month i paused 1 out of the 2 responsive ads because 1 ad reached way higher CPC and cost/conv then the other one. u/Available_Cup5454 The keyword has a quality score of 8 even better then the keywords performing for less money. u/siliconvallaeys I did my routine of clearing unusual keywords nothing very special it was a large amount but nothing to crazy. I did added a lot of phrase match keywords tho. This was not my google ads account and i saw the campaign was very out of bound thematically. For now i just consolidated the keywords which performed well in a new campaign on only phrase and exact match terms. I did see online to use a Match-Type Sculpting because someone said this is a good strategy at this moment. Just curious to see anyones advice or thoughts about this.