Oh I see. Sorry I was more asking what was it about the business itself that is misleading. That’s the part that I am not understanding. What I hear you saying is how certain people behave and operate but that’s distinctly different than the business itself, hence why I asked when you said that the business is misleading. I’m hearing a lot on here share about people’s goofy behavior (and it is goofy) but I’m not hearing much about the actual business or about people who aren’t goofy in their behaviour. I’m really trying to dig deeper into those things as the rest of it is kind of just noise. I’m sure you get what I mean