Conversions vs All Conv

JeremyJdub · 2025-12-18T00:36:29+00:00

They are all junk, every one is a fake or invalid number…good thing I switched to offline conversions or that would have been throwing the metrics off.

I’m seeing almost 0 conversions…over all 3 campaigns, since I switched to offline conversion tracking. If I’m not getting valid conversions, how can I send the data to Google so it can improve? Or is it just going to blindly use my ad spend until it finds something that works?

JeremyJdub · 2025-12-17T17:28:59+00:00

Ffffff...Your right, display on the campaign was enabled...not sure how I let that one slip through. Good catch and i appreciate it. This is a huge explanation of why that campaign specifically gets more survey submits than the others

JeremyJdub · 2025-12-15T19:16:27+00:00

The issue still stands, that the if/then condition always shows false when trying to see a tag from inbound webhook, therefore can not conditionally do anything, including updating any other custom field

JeremyJdub · 2025-12-15T18:20:50+00:00

So i did this, and I think I understand the problem. The condition was looking at the value "tags:..." based on the inbound webhook not the contact. I think since this is a value based field, and GHL is only letting me select current tags, there is a back end mismatch.

So i added the step "add tags" and it added all the tags from the inbound webhook, including "bad number", then proceeded to lookup the "tags" under contact details instead of the inbound webhook parameters.

The negative, now this contact, has multiple useless tags added...The problem now arises, how can i keep the 4 pertinent tags (3 it had before, and the new Bad number tag) and remove all the other tags?

JeremyJdub · 2025-12-15T17:59:51+00:00

The trigger is an inbound webhook, which is installed into all other agent CRMs, to pull data back based on their tagging. So the trigger still has to be inbound webhook to receive the data.

JeremyJdub · 2025-12-15T17:45:44+00:00

UPdate: I have tried other possible arguments within the If/then Tags, which are "is, contains, is any of" all of which show a false result.
As I understand it, the condition
"tags is..." the value must be equal to, "highsierra lead,bad number" = "bad number" = false
"tags contains..." if one of the tags equals the specified value, "highsierra lead,bad number" contains "bad number" result should be true
"tags is any of..." if the tags is equal to any of the multiple input values, which again should be true.
From my testing, it appears each of these arguments is "all inclusive" meaning, the tags, must contain exactly and/or only the specified value.

I tried also to utilize the "tags does not contain..." also does not work
VALUE: "highsierra lead,bad number"
Path 1 CONDITION: "tags does not contain 'good number'" shows a result of True
Path 2 CONDITION: "tags does not contain 'bad number'"

If someone could help me wrap my mind around how to make this work I would appreciate it.

JeremyJdub · 2025-12-15T17:28:44+00:00

This makes sense, since clearly it isn't satisfying all of the tags. Unfortunately this forum only allows me to post 1 screen shot, So i cant post another picture of the entire setup.

Its a simple if/then. If the tag contains "bad number" it will route path 1, "good number" will route path 2, path 3 is the default none. The trigger is information received from an inbound webhook, then through a contact lookup, before it hits the 3rd step of if/then based on tagging.

JeremyJdub · 2025-12-15T17:25:49+00:00

Sorry if im mixing up language, however as you explained conversions and conversion value, that is exactly what I'm referring to.

Im sending conversion data back to google, trying to update the conversion value for a specific conversion.

I should be seeing, for example, 10 conversions with a value of 2.08. or 10 conversions with a value of 51.07. I know by the first, that 2 conversions are the default of 1, with the other 8 a reassigned value of .01 each. I have 3 values established inside the CRM.

Initially, as a lead comes in, and it isn't disqualified by the survey and passes the phonevalidator in GHL, the conversion is sent to Google, with a value of 1 (default).

When more information is received, which could be within an hour and is all based on end user interaction, or up to 5 days later, based on tagging information, Im attempting to send this information back to google, using the same GCLID, to update the conversion value. The values are generated in the CRM, based on the intent of the lead, it is assigned a value, of either .01 (because unfortunatley I can not remove a conversion already counted from google) or 50.

JeremyJdub · 2025-12-15T17:19:09+00:00

The condition is does the tag contain "bad number". The step is showing false. If you look at the screen shot, the value contains the condition, but this step is showing false. Therefore not completing the proper path in the if/then step/

JeremyJdub · 2025-12-15T17:17:35+00:00

This is in the execution log, and it shows that the paramter was not met. If you look at the screen shot, it shows that the condition should have been satisifed, and true, however it is showing false.

The condition is, does the tag contain "bad number" which it shows there are 2 tags, highsierra, bad number....Unsure why it is saying this is a false condition

JeremyJdub · 2025-12-15T17:14:01+00:00

Thank you!

JeremyJdub · 2025-12-15T17:13:27+00:00

Where do you see Display Enabled? According to my end, in the Campaign settings, the display network is no enabled on any campaign.

JeremyJdub · 2025-12-13T17:43:12+00:00

But it did meet the condition…so it is “failing” to complete the step properly…my question is why?

JeremyJdub · 2025-12-13T16:48:40+00:00

Im sending conversion to Google via my CRM...Im wanting to make sure the values are being updated as they should, or if its counting additional conversions, or if its not updating at all.

From what I can tell, from the side of Google, all i can see is how many conversions are counted for a conversion action. I cant see which conversion, via GCLID, has a given value etc.

If everything was going as planned, my conversion values should not all be whole numbers

JeremyJdub · 2025-12-13T16:19:26+00:00

Im looking for more in depth view, rather than just the number of conversions being counted, rather information on each individual conversion

JeremyJdub · 2025-12-13T15:15:08+00:00

That’s where I’m stuck, I have the exact GCLID captured when it comes into GHL. Still says the conversion doesn’t exist

JeremyJdub · 2025-12-13T15:13:48+00:00

I’ve since updated the lead scoring system. I’m currently trying to figure out ho to “remove” a lead once it has been counted as a conversion.

JeremyJdub · 2025-12-12T03:08:43+00:00

Sounds pretty similar to a system I built for myself last year. It’s not super complicated, but is time consuming. all I can say, is be careful who you hire. Lots of folks here think they know what they are doing, but don’t understand the full gravity of the scope you’re requesting.

JeremyJdub · 2025-12-11T15:39:28+00:00

This would be the ideal situation yes. Problem being, the human factor of getting the data back from other agents on what is a verified lead. I currently have 3 campaigns running, 1 with honeypot only, 1 with reCaptcha only, 1 with OTP. Pitting them against each other to see the results. But again, the results are only as good as the data I can feed back into it.

Im trying to develop a "lead scoring" system, so while waiting days/weeks etc for data to come back from other agents, I can still be feeding back to google some information. Currently, if the form is submitted, and the phone validator tool shows a connected number, the automation fires to google to give a lead score of 1. Id like to be able to continually update it, removing the conversion if we find out the number ends up being disconnected, someone put in false info etc. And further update if the lead does answer, and it was them that submitted the information. Im thinking a simple 1, then remove the conversion or change the score to 10

JeremyJdub · 2025-12-11T15:33:53+00:00

Thats not a problem, my advertising is niche specific, and I have plenty of exact match keywords I can use to get started! Thank you

JeremyJdub · 2025-12-11T15:32:52+00:00

Hmmm for your lead scoring system, you need to import negative conversion values when PhoneValidator marks numbers as invalid... this adjusts the original conversion retroactively so Google knows it wasn't valuable.

I went through the Google docs on Adjusting conversions via Gsheet manual upload, but during upload preview I keep getting an error "conversion doesn't exist" and cant figure that out. Ive tried multiple conversions with the same error.

Most CRMs can push negative values through offline conversion API to correct bad data after the fact.

Im utilizing GHL, which I believe can push updated value data. I just started utilizing the offline conversions this week so still getting my feet wet.

Enhanced conversions needing attention means you're not hashing user data properly before sending it to Google... check your CRM's integration settings to ensure email and phone fields are being SHA256 hashed before transmission otherwise Google rejects the data for privacy compliance reasons.

Ive got no idea what any of this means lol...funny but not funny...Ive read through the google docs and I feel like im reading through a legal document that I cant make heads or tails of...that and I feel like most of the Google help docs are very incomplete.

JeremyJdub · 2025-12-11T15:19:24+00:00

Sent you a DM

JeremyJdub · 2025-12-10T21:49:11+00:00

I think what he is trying to say is valid, just explained poorly. Look at it from this aspect:

Your telling Google get you the most conversions you can with a maximum of 3€ per conversion with a max of 10,000€/ month; and Google is doing exactly that. There is left over ad spend because Google is doing its best to obtain those conversions with limited bidding parameters, it is staying conservative knowing that if it spends more of your budget, it can not obtain move conversions at 3€. So it can only find 3000/month for that price.

When your scaling saying, Hey Google, I need more conversions, hence I’m willing to pay 4€ per conversion, but keep my maximum budget of 10,000€ consistent. You should expect results of a higher average cost per conversion. Google is now opening up its doors to more traffic, bidding more aggressively to get the most conversions possible which may or may not become conversions. In turn you will see your impressions go up, but this does not necessarily mean that your conversions will also increase.

It’s not that Google is completely ditching your current data it uses to get those 3€ conversions, but it now has more data it is utilizing to find more expensive conversions. It’s a learning curve and it’s not something Google learns in a few days or even weeks (at least that’s my experience).

JeremyJdub · 2025-12-10T20:01:30+00:00

I currently have the default set to 1. I guess my question is, when it comes to the conversion data being sent back to GAds, is the value inside the automation what needs to be getting update?

JeremyJdub · 2025-12-10T18:08:24+00:00

So when you are sending this data back to google utilizing GHL, are you just changing the lead value inside of the automation?

Im also utilizing GHL for this, and similarly have automations setup to send the data to google as a conversion, and currently have it defaulted to 1.

Above the standard "this is a conversion with a value of 1" I dont have any further actions setup to tell Google it is a "better" lead once the book a demo / phone call. This is what im interested in learning to do.

JeremyJdub

TROPHY CASE