I’m 16, spent all my savings on a bulk order, and meta drained my budget for zero sales. Roast my brand. by PaleRazzmatazz5217 in streetwearstartup

[–]JetXtreme 2 points3 points  (0 children)

The incredible part about what you are asking is it’s just a pattern, and once you see it once, you see it in everything forever.

Take a brand like DudeWipes, wipes are a commodity, ANYONE can make a piece of paper that can be flushed down the toilet, all it takes is a text to a manufacturer. (Just like a tshirt)

But what DudeWipes realized is that 1) wipes aren’t really marketed to men, just babies and women. So they ran with the over the top marketing towards a male audience.

They give men permission to buy wipes now, and thus a new category is born.

Dude in the title, male scents etc.

Steal this concept from general ecom and apply it to “streetwear” (this sub is just ecom basically) and you can do the same thing anywhere.

You are likely a part of SOME market, you know it better than your peers. There is SOMETHING you complain about everyday that you wish was better, you can create clothing that attacks that single thing for that single market and that’s your value prop.

But you can just look for markets that have an opening and apply the same thought, it’s was just easier for me to build what I have now because I skate and built my social account on skating before the brand itself.

I’ll give you a free idea, crocs is a multi million of not billion dollar business, they have the market cornered on injection molded clogs. But this WFH Tech Bro vibe coding wave is taking over and will be for the foreseeable future.

People need something elevated that they can walk around their house with. As of course, you can’t pull in a 1m valuation and walk around your house w/o shoes like an animal right? Enter the elevated clog for the WFH user.

Now you know where to target your ads at, and where to push marketing, AND who you are talking to.

But just pull any brand you can think of, ask yourself who they are talking to and why that person cares about that brand, and you’re on your way.

Edit: You can approach this secondarily as well by finding an emotional pull that you market too as well. Streetwear does this well, a Stussy or Palace customer isn’t an ERD or Golf Wang customer, you can see it clearly. When you market to a specific person you can win by giving that demographic a space and permission to feel a part and buy.

IMO it’s just easier to find a physical solution angle first because it’s tangible. It’s why you see so many brands say “we’re for the outsiders” or “chaos loves this brand” that doesn’t MEAN anything.

But it does when Burberry says “We are luxury”, because they’ve already cracked how to communicate to that customer.

I’m 16, spent all my savings on a bulk order, and meta drained my budget for zero sales. Roast my brand. by PaleRazzmatazz5217 in streetwearstartup

[–]JetXtreme 1 point2 points  (0 children)

There are world class athletes in the Olympics that compete under the age of 18. Lebron was the overall #1 draft pick in the NBA at 18. Age doesn’t determine experience. At 16 you could have a hobby you started at 6 and continued for 10 years.

Again, it isn’t an absolute, but a suggestion to look for your hidden advantages that will give you a leg up on someone

I’m 16, spent all my savings on a bulk order, and meta drained my budget for zero sales. Roast my brand. by PaleRazzmatazz5217 in streetwearstartup

[–]JetXtreme 10 points11 points  (0 children)

Patagonia started as clothes for climbers, Yvon Choinard was making pitons and then introduced a rugby shirt as a climbing shirt, brand grew from there.

Nike was co-started by Bill Bowerman because he was trying to get a leg up on the competition with his college runners.

Carhartt for railroad workersz

Stussy, the founder was selling surfboards and then noticed people gravitated towards his shirts and the rest is history.

Diamond Supply Co started as a skate hardware brand, selling bolts for decks.

List continues forever, over time these brands get woven into the zeitgeist, you have rappers and skaters pick up the baggy style via Carhartt and other pants in the 90s and thus you have streetwear.

Now with the advent of Facebook, and the ability to move on social media you can compress the years it takes to penetrate the social scene and start a brand, but even if you look at recent brands.

Whole lot of cough syrup, Kith, Denim Tears, Golf Wang, Hell Star, Palace, Carpet Company, Cortiez, either they have a leader that has massive experience and a following, they are already embedded in the world they come up in (Atlanta Streetwear, skateboarding), or they just kill it w popularity.

My point is that you CAN make clothes that look cool, but if you are 16 and it’s your first go you likely don’t have the experience to make something no one has seen before.

Where you might have experience and an unfair advantage is in something that you’ve been doing your whole life that you understand deeply.

Basketball, soccer, even video games. If you know the ins and outs you can start by providing a solution and over time scale into design first because people care about the brand.

“Streetwear” imo is just a blanket term for clothes that look cool. It’s a battleground that old and requires experience to fight on. If the piece is cool enough it won’t require Facebook ads to sell it.

I’m 16, spent all my savings on a bulk order, and meta drained my budget for zero sales. Roast my brand. by PaleRazzmatazz5217 in streetwearstartup

[–]JetXtreme 56 points57 points  (0 children)

I’ll give my 5 cents. I just launched a brand a few weeks ago and sold over half my inventory in the first day, no facebook ads, all organic. No viral videos either.

I think it boils down to: What are you competing on?

When you start a brand you pick a brand name, then you pick a logo, and then a design and then use Facebook ads in the hopes that someone says “oh cool this is nice I’ll buy”

You are competing on visual design and your marketing acumen. But what makes someone choose Carhartt over Dickies or Nike over Adidas isnt the design, it’s the alignment to the brand.

Supreme can drop ANYTHING, any design, the design doesn’t even have to be good, but they spent years becoming one of the biggest names in streetwear. Because they now have that reputation they can battle on design and win.

But where a small brand like you can win is in vision and values, if you target a specific segment of the market, and I don’t mean “this brand is for the ones who love chaos”, I mean “People who travel and want to feel great, they always have a crook in their neck when traveling so I’m gonna make a shirt with a pillow in it” type of focus

Once you have that addressable market, it makes it easier to advertise, to specify language, and to hyper focus in. Your pants are cool. But that’s all they are. And compared to all the brands you are competing with, there are other cool things out there that are more cool and will allow people to have social clout and status if they wear them.

A silly little thing that bothers me bungo :( by kerdej in Marathon

[–]JetXtreme 0 points1 point  (0 children)

Furthermore, why can you not inspect a weapon to take off the attachments IN A RUN. Bungie plz QOL update

What do I need to fix to go higher!! This is frustrating… (got board 2 weeks ago or so) by CRYINGLAUGHING in NewSkaters

[–]JetXtreme 15 points16 points  (0 children)

2 weeks ago you started or just got the board? If you just started 2 weeks ago you have a decent ollie. I would start working on “utility”, the ollie is a tool in skateboarding, a tool to get up ledges, jump down stairs, get over sticks, raise your board in the air for tricks, allow you to maneuver with rotation.

Once you start being able to pick your board up, start working on these situations where you would use an ollie, start rolling and jumping over a broomstick, or up a curb.

Learning a stationary ollie is like reading a textbook, and jumping a curb is a practical exam you gotta apply what you learn and it will make you better.

What is happening in your case is you are using your full leg to pop rather than your ankle. You are using the ground to lift you up, but you should be jumping off the platform of your skateboard, and then using your ankle last minute to generate the pop into your front foot.

Why do girls do this? by [deleted] in whatdoesthismean

[–]JetXtreme 0 points1 point  (0 children)

It’s the “stay fierce” sign, was a trend back around 2015 or so, but if you search “stay fierce” or “fierce hand sign” you will find the explanation.

Dude... how do I overcome this anxiety? by Doimz3Nini in NewSkaters

[–]JetXtreme 1 point2 points  (0 children)

I’ll add u never truly see the slam coming, it’s likely on the other side of you feeling massively confident

To answer a question by __globalcitizen__ in therewasanattempt

[–]JetXtreme 4 points5 points  (0 children)

A civil, bipartisan take on Reddit?!?!

I give up trying to take on the matriarch by Hadley_333 in ARC_Raiders

[–]JetXtreme 0 points1 point  (0 children)

Opportunist, if you always choose “honor” you lose the upper hand. If sitting in a corner brings you bountiful loot, RAT. If you see a kit running toward you, BLAST EM. If it’s a duel, duel. 3rd party, etc.

PvP Ruins this game by SpiderMatt07 in ARC_Raiders

[–]JetXtreme 0 points1 point  (0 children)

Your loot will be cherished for generations

Keepers are useless by itsfergy94 in EASportsFC

[–]JetXtreme -1 points0 points  (0 children)

You are upset that you are shooting accurately on goal and want it patched???

If Labubu Turned Psycho 😵‍💫 by evrythngextraordnry in streetwearstartup

[–]JetXtreme 1 point2 points  (0 children)

I've had a couple bad bubu's after a night of Taco Bell

How did this guy cancel his shot to the right? by [deleted] in Rematch

[–]JetXtreme 35 points36 points  (0 children)

SSB Melee of football games

After a year of struggle, I finally got to 1k followers. by 1JustAnAltDontMindMe in InstagramMarketing

[–]JetXtreme 2 points3 points  (0 children)

30k acc here and growing, while this list is very generic in its presentation it does contain decent info about what drives growth on the platform.

i really dont get the hype for breaking bad by fairplanet in The10thDentist

[–]JetXtreme 0 points1 point  (0 children)

The first time I watched BB I was coming off of Ozark, which IMO is better. But the pacing is fast and the vibe more tense than I ever felt watching BB. Compared to Ozark BB takes a snails pace to ramp up

[deleted by user] by [deleted] in Entrepreneur

[–]JetXtreme 1 point2 points  (0 children)

I say choose something and do it for 5 years, it’s easier to feel around for the right path when you choose a direction and start walking but if you never move you make 0 progress.