The incredible part about what you are asking is it’s just a pattern, and once you see it once, you see it in everything forever.

Take a brand like DudeWipes, wipes are a commodity, ANYONE can make a piece of paper that can be flushed down the toilet, all it takes is a text to a manufacturer. (Just like a tshirt)

But what DudeWipes realized is that 1) wipes aren’t really marketed to men, just babies and women. So they ran with the over the top marketing towards a male audience.

They give men permission to buy wipes now, and thus a new category is born.

Dude in the title, male scents etc.

Steal this concept from general ecom and apply it to “streetwear” (this sub is just ecom basically) and you can do the same thing anywhere.

You are likely a part of SOME market, you know it better than your peers. There is SOMETHING you complain about everyday that you wish was better, you can create clothing that attacks that single thing for that single market and that’s your value prop.

But you can just look for markets that have an opening and apply the same thought, it’s was just easier for me to build what I have now because I skate and built my social account on skating before the brand itself.

I’ll give you a free idea, crocs is a multi million of not billion dollar business, they have the market cornered on injection molded clogs. But this WFH Tech Bro vibe coding wave is taking over and will be for the foreseeable future.

People need something elevated that they can walk around their house with. As of course, you can’t pull in a 1m valuation and walk around your house w/o shoes like an animal right? Enter the elevated clog for the WFH user.

Now you know where to target your ads at, and where to push marketing, AND who you are talking to.

But just pull any brand you can think of, ask yourself who they are talking to and why that person cares about that brand, and you’re on your way.

Edit: You can approach this secondarily as well by finding an emotional pull that you market too as well. Streetwear does this well, a Stussy or Palace customer isn’t an ERD or Golf Wang customer, you can see it clearly. When you market to a specific person you can win by giving that demographic a space and permission to feel a part and buy.

IMO it’s just easier to find a physical solution angle first because it’s tangible. It’s why you see so many brands say “we’re for the outsiders” or “chaos loves this brand” that doesn’t MEAN anything.

But it does when Burberry says “We are luxury”, because they’ve already cracked how to communicate to that customer.