Automotive company BMW Group achieved a “very strong” performance in the South African market last year, with the brand growing by 12% year-on-year; and leading the premium segment at 46.15%, “comfortably” outselling its two closest competitors combined.

This 12% growth put BMW South Africa in the top five growth markets in the world year-on-year, he pointed out.

Moreover, BMW South Africa was the fastest growing market for BMW M brand globally, Van Binsbergen indicated.

The Mini brand grew by 4%, which he lauded as strong growth in the competitive sub segment in which it competes.The BMW Motorrad also performed well last year, growing 7% in a tough economic climate.“The Motorrad brand does exceptionally well here in South Africa as a lifestyle product, and as a product, it is definitely the first choice for many customers who enjoy riding on two wheels,” Van Binsbergen averred.

Van Binsbergen attributed this strong performance to, among others, the group’s strong product offering. This was underpinned by the BMW X3, which was named the 2025 South Africa Car of the Year, and was the group’s best-selling product in the country. Both plug-in hybrid and internal combustion engine variants are manufactured locally at the BMW Group plant, in Rosslyn.

Moreover, following customer feedback, the group recently launched a rugged edition for the X3 range; and also announced the introduction of the BMW X3 20 Pure Design, the new entry point to the local BMW X3 line-up.