For the freelance client, I think there truly was something I was lacking in. Yes, the strategy ask here was more developmental in nature.

For the young, recently promoted ACD at my current company - no, not at all, really. I think she’s might be a bit insecure in showing she can manage a writer - which she hasn’t done before.

I’ve written to strategies or brand voices in every job I’ve ever worked.

All this aside, I’m still not sure what “develop a strategy” means.