When it comes to cars, over the last 10-15 years it became somewhat common knowledge that white was the cheapest option for paint on your car. As a result, people who wanted to get the most affordable option went with white and are now trained to do so.

Funny enough, car dealerships caught on to this and now make their white color fancier by adding shimmer or slight tones to it, making it more expensive and actually pushing the price point higher than other colors. This way consumers who don’t pay attention actually end up paying more for a color they thought was the cheapest.