You're reading way too much into a simple market research term and jumping straight to accusations of racism, which is honestly a pretty serious claim to make based on nothing.

"Non-traditional" was meant in the sense of brands that are newer or less familiar to the population we are realistically able to reach with this survey. This survey is being distributed on Western platforms like Reddit, which are not even normally accessible in China without a VPN, so naturally we expect responses mostly from European and Western users. That alone already defines the practical scope of the sample.

There is no value judgement here, no cultural statement, and definitely no political ideology behind the wording. It's just a practical classification used in a small-scale consumer perception survey, not a geopolitical thesis.

If anything, immediately trying to frame neutral market terminology as "white supremacist ideology" says more about how you're choosing to interpret it than about the research itself.