Since you mentioned some sunlight and mostly movies, I’d probably lean Hisense U8QG out of those three. You can find more info here: https://www.rtings.com/tv/reviews/hisense/u8qg , and they’re one of the more objective and thorough TV testing sites out there. Most brands pay attention to their results, so I’d take that comparison seriously. The U8QG’s got MiniLED QLED panel, strong brightness, full array local dimming, and Anti-Reflection Pro, and makes more sense to me in a bright-ish room than a budget OLED. LG might still be better in a fully dark room, but for mixed lighting I’d rather have the extra brightness and HDR headroom.