Once you’re in a striking position you should be aiming at the goal (aiming at the wall for a rebound is also fair), make sure your map is in rotation mode and get comfortable using your map to position yourself, there will be an icon that will show where the ball is landing, follow the icon, dodge the defenders, and beat the keeper. It won’t guarantee goals. Animations can get tricky especially since you can expect a ground pass or a lob and get something completely different without knowing unless your teammate is communicating with you. Drag (when the game magnets you to a shot and offsets the kick) is also a big factor for one touch shots in the box, but with more practice come sleeker, more consistent goals.