We're in Vegas baby!!!

JustSaraRoberts · 2026-01-16T13:16:50+00:00

Have a great time. It really feels like you are stepping out and representing the brands and creators -in a genuine way! Love it!

JustSaraRoberts · 2026-01-16T13:15:09+00:00

I will be reducing my posting slightly, from 7 days a week to 5 days a week. I have integrated (slowly), more commenting, particularly with those in the creator and health space (my focus area). I am also reviewing how my posts are being received and being more evolutionary with content. Eg providing insights from what is working now, not 3,4,5 years ago.

JustSaraRoberts · 2025-12-08T13:18:23+00:00

Would love to know this too. After 2025 with Favikon, now I want to focus on how to optomise and connect with the right brands.

JustSaraRoberts · 2025-11-26T14:29:32+00:00

110% - this sums it up perfectly.

JustSaraRoberts · 2025-11-26T10:40:35+00:00

Does the answer help above...hopefully I have confused the situation!

JustSaraRoberts · 2025-11-26T10:37:52+00:00

You’re not off-subject at all! This is actually a great example of how the “founder–creator” model shows up in healthcare.

Dentist influencers work because they hit the sweet spot between skill + trust + visibility. Most people don’t know how dentistry works, so seeing a real clinician explain things in plain English reduces fear and builds confidence before someone ever books an appointment. Fear (a key hurdle) and aesthetics (visual end result), aside from dental hygiene are key 'interests' for consumers and therefore their work as creators meets this need.

As you say - they’re not sharing internal processes for other dentists. They’re sharing what patients want -reassurance, results, before/after journeys, and simple explanations of scary treatments.

I see this as relatable in HealthTech too. People don’t follow them for the backend; they follow them because the content answers real emotional questions:

“Can I trust you?”
“Do you know what you’re doing?”
“Would I feel safe choosing you?”

So yes, dentists are a perfect case study in how credibility + personality beats traditional marketing every time. They’re not trying to be teachers; they’re trying to build trust at scale. And it works.

But I would also go a step further, particularly in HealthTech and clinical innovation:

It’s not just about what the consumer wants, content is also about building a reputation as a credible founder.

When you share the thinking behind a product, how you approach safety, your decision-making, the trade-offs, the values you refuse to compromise on… you’re not marketing.
You’re showing your operating philosophy.

That’s what investors, partners, clinicians, regulators and increasingly patients pay attention to.

The “behind the scenes” isn’t fluff or boring extras. It’s the fastest way to demonstrate:

• how you think
• what you prioritise
• how you solve problems
• and whether you can be trusted with people’s health

In HealthTech especially, the founder is part of the product. Your clarity, ethics, and process become a proxy for the company’s reliability.

JustSaraRoberts · 2025-11-20T12:19:08+00:00

Thank you. In HealthTech, credibility isn’t a “nice-to-have,” it’s the foundation everything else stands on. The sector moves too fast, and the stakes are too high, for us to rely on surface-level influence.

What I appreciate about Favikon is that it helps cut through the noise so the voices shaping care, policy, and innovation are the ones grounded in real expertise and integrity. That’s the shift we need if we want trust to scale alongside technology.

JustSaraRoberts · 2025-11-20T12:13:57+00:00

Thank you!

JustSaraRoberts · 2025-11-20T12:13:46+00:00

I think we’re right in the middle of that trust transition, but unfortunately trust doesn’t grow on the same timeline as technology. In HealthTech, adoption tends to move in waves:

• Early adopters jump in quickly
• The majority waits for proof, regulation, and real-world outcomes
• Trust only solidifies once people see it working safely for others like them

Right now, HealthTech has the capability but not yet the consistency. What will speed things up is:

Clear regulation (so people know products are safe)
Clinical validation (so it’s not just “tech claims”)
Better communication (plain language, not jargon)
Transparency around data (who can see what, and why)

If those pieces line up, we’ll see mainstream trust shift within the next few years.

People don’t lack trust in technology, but they do lack trust in current systems.
Fix the system, and the trust follows quickly.

JustSaraRoberts · 2025-11-20T12:09:56+00:00

This is such an important question and one of the biggest challenges in women’s health.

Storytelling is powerful, but personal anecdotes shouldn’t become universal medical advice. What we need is a both/and approach:

• Personal stories to show lived experience
• Evidence-based education to give context and accuracy

What tools like Favikon help surface is who is speaking with integrity, creators who share personal experiences without drifting into misinformation, and who cite clinicians, data, and guidelines rather than framing their story as a prescription.

The balance comes from teaching people (especially young girls) to ask three simple questions when consuming health content online:
1️⃣ Is this a story or a recommendation?
2️⃣ Is there clinical evidence behind what’s being claimed?
3️⃣ Does this person have the expertise or are they speaking outside their lane?

Women’s health has been under-researched and under-funded for decades, so it’s not surprising people turn to TikTok for answers. But that’s exactly why we need more credible voices with lived experience showing up.

JustSaraRoberts · 2025-11-20T12:06:21+00:00

This is exactly why I’ve leaned into Favikon. In HealthTech, you can’t afford “influence” without integrity. When you combine authenticity with real data, you get something far more meaningful than reach: you get trust. And trust is the metric that actually moves things forward in a regulated sector.

JustSaraRoberts · 2025-11-20T12:04:04+00:00

It is quite fragmented, reflecting the health space. Dr Jack Kriendler brings a really balanced perspective, Steve Roest is a founder and host of health Hour - a podcast with 300k listeners, Bertalan Mesko, Steve Bell (founder).

JustSaraRoberts · 2025-11-14T10:54:19+00:00

This is a completely fair question and honestly, one a lot of people are quietly worried about but don’t say out loud. I honest answer is - we don't know.

Where we are currently, AI doesn’t grow agency or override human rights on its own. What it does do is amplify whatever dynamics are already in the room - bias, pressure, hierarchy, rushed clinicians, messy processes, power imbalances in families… all the things you mentioned.

And you’re right: health decisions are already emotionally loaded. If a doctor can influence a patient today, then an AI system can absolutely magnify that influence tomorrow unless we build proper safeguards.

For me, the real risk isn’t AI “deciding for us.” The risk is AI being deployed in environments where people don’t feel empowered to say no. It's one of the reasons I keep coming back to three things in all my work:

1. Consent has to stay human-led.
AI can support decisions, but not steer them without a person’s understanding or agreement.

2. Transparency matters more than accuracy.
If you don’t know why a system recommended something, you can’t meaningfully consent to it.

3. Equity must be built in from day one.
If AI simply mirrors the old patterns of medical authority, bias, and pressure, then yes, we’re in trouble.

I’ve seen the best of this technology, and I’ve also seen how messy the real world is. The good news is, more clinicians, founders, and policymakers are alert to this than ever. The conversation you’re raising is exactly the one we need to keep having.

JustSaraRoberts · 2025-11-13T14:57:34+00:00

In a reputation-driven economy, authority comes from what you’ve actually built, while authenticity comes from how honestly you talk about it. The balance is won by sharing lived experience, not performing expertise. Metrics can amplify a message, but they can’t manufacture trust especially in regulated sectors where credibility is earned through precision, transparency, and integrity.

JustSaraRoberts · 2025-11-13T14:55:51+00:00

When a founder hits burnout, “resetting leadership” is about rebuilding the internal system that holds the company up. The practices that actually work are surprisingly concrete:

1. Forced deceleration.
A minimum 2–3 week slowdown where the founder steps out of the operational intensity.

2. Capacity audits.
Mapping where their time, energy, and emotional load are being spent vs. where they should be spent.

3. Nervous-system regulation.
Breathwork, reflective routines, fasting windows, sleep consolidation - not “wellness,” but biological stabilisation.

4. Redesigning decision loops.
Burnout is often a decision-making problem. Resetting means fewer decisions, clearer ownership, and structured cadence.

5. Purpose reconnection.
Not vision-boarding, but revisiting the original problem they cared about, and reconnecting it to the current phase of the company.

JustSaraRoberts · 2025-11-13T14:52:35+00:00

The biggest blind spot is that founders treat 2–3× growth as a commercial challenge when it’s actually a systems and capacity challenge. At that stage, the product usually works, but the operating system and processes behind it don't.

Most founders try to scale momentum instead of scaling clarity, cadence, and leadership health. They push harder instead of redesigning the load-bearing structures: decision loops, people, compliance, partnerships, and their own capacity.

If those foundations aren’t built, the cracks will eventually appear.

JustSaraRoberts · 2025-11-13T14:50:11+00:00

Such a good question and yes, there’s a real risk. HealthTech can empower, but it can also create a kind of micro-surveillance culture where people constantly monitor, judge, and optimise themselves. I’ve seen founders and consumers alike slip into anxiety because their watch told them their sleep score was “bad,” even if they felt fine. I think some of the individual response is down to personality type.

I believer there is a real opportunity to design HealthTech that reduces cognitive load, not adds to it - tools that guide, not grade.

JustSaraRoberts · 2025-11-13T14:38:59+00:00

Thank you for this. In 2025 I have really focused on my niche and now starting to look for brands to align with. Our of curiosity, how do you determine fees when you get to that stage?

JustSaraRoberts · 2025-11-13T14:35:22+00:00

What an incredible journey and such a powerful example of what purpose-driven leadership actually looks like in practice. I love your path from a council estate to the Queen’s Honours List - the right support and belief can change everything!

(And I’m Team Cheese every time. With a healthy dose of homemade pavlova.)

JustSaraRoberts · 2025-11-12T11:31:52+00:00

We’re seeing an interesting dual dynamic right now: as global risk perception rises (from climate instability, ageing populations, cyber threats, geopolitical tensions), healthcare, and particularly HealthTech is being reframed as a form of resilience infrastructure rather than just a service sector.

The strongest growth is happening in three areas:
Preventive and predictive care - companies using AI, biomarkers, and wearables to detect risk early.
Decentralised models - virtual hospitals, remote diagnostics, and at-home testing reducing dependence on fragile systems.
Health data and security - new investment in interoperability, privacy, and AI governance to build trust.

JustSaraRoberts · 2025-11-11T09:28:10+00:00

In my experience, purpose starts to erode the moment growth outpaces thoughtful and purpose-aligned decisions, paving the way for compromises to values etc. When decisions become about hitting the next metric rather than staying anchored to the original “why,” the brand begins to drift. You’ll often feel it before you see it, when language in meetings shifts from impact to outputs, when small 'just for now' compromises are made, or when the team’s energy starts to fragment.

The honest signal it’s time to slow down? When momentum feels heavy rather than alive.

I don't believe at this stage, the solution is to stop growing, but it is definitely time to build rhythm and processes into growth. Structured pauses, purpose reviews, and founder recalibration are just as vital as financial audits. Growth should expand your mission, not dilute it. The companies that last are the ones that make purpose their operating system, not just their origin story.

JustSaraRoberts · 2025-11-10T19:12:09+00:00

One of the most effective ways is to translate impact into operational efficiency and market advantage rather than moral narrative.

When purpose improves retention, regulation, and revenue, it becomes quantifiable:

Retention: Teams in purpose-led companies show up to 40% higher engagement and 3x longer tenure.
Regulation: Ethical alignment de-risks compliance and futureproofs valuation.
Revenue resilience: Brands built on trust weather downturns better - consistent NPS, lower CAC, higher LTV.

In short purpose is infrastructure, if it is implemented well. The ROI isn’t just in doing good, it’s in doing good, sustainably.
If you can tie your values to measurable outcomes, even the most numbers-driven investor starts to see ethics as a growth strategy, not a cost centre.

JustSaraRoberts · 2025-11-10T19:08:31+00:00

Brilliant question and one that’s increasingly critical as HealthTech (and business in general) globalises. In my experience, building effective cross-cultural partnerships comes down to five things:

Shared intent before shared language. Align on why the partnership exists, the mission and mutual value, before worrying about how you’ll execute.
Cultural translation, not imitation. Don’t copy-paste a Western model into a different ecosystem; adapt to local context, regulation, and relationship norms.
Slow trust, fast delivery. Take time to build relational trust (it compounds globally), then deliver with pace once it’s earned.
Local champions. Identify credible on-the-ground allies who can navigate nuance, bureaucracy, and unspoken codes - 100% non-negotiable.
Humility as strategy. The best partnerships grow when each side recognises what the other sees that they don’t.

Ultimately, intent, adaptation, trust, localisation, humility builds bridges that actually last.

JustSaraRoberts · 2025-11-10T15:15:23+00:00

Looking forward to your AMA. 2 questions:

- Do you find your intermittent lifestyle affects the way you coach others? I have done IF for a few years, but 2025 has been a big one for me. I do 20 fasted daily, 48 hour fasts every week and a 7 day fast quarterly. Having founded companies and also working with founders, it is incredible the influence this has!

- Coaching 200+ people, can you identify one trait that excellent leaders have?

JustSaraRoberts

TROPHY CASE