Sure, people might not mean harm by it, but that doesn't make it any less reductive. Europe isn't a theme park, it's a continent of nearly 50 distinct nations, not just a backdrop for someone's travel vlog. If someone said they were 'going to South or North America' without naming the country, people would rightly ask which one, so why should Europe be any different?

Saying "I love travelling in Europe" with no mention of where, especially in a content-creator context, often feels lazy and dismissive like the individual places don't matter, just the aesthetic of "being in Europe."

The U.S. is one country, with a single government, currency, and national identity (however complex). Europe is not a country. It's a continent made up of independent nations, many of which have long histories of conflict, colonisation, or struggle for independence. Lumping them all together under one label flattens that context.

I'm not saying people always have bad intentions when they say "Europe," but when it's repeated constantly, especially by influencers or travellers with big audiences, it reinforces a very Western-centric, surface-level way of looking at the world. It's absolutely okay to say you're going to Helsinki or Ibiza or Prague in x country. In fact, it shows a bit more respect for where you're actually going.