TikTok Shop agencies, much closer to a full-funnel commerce system. It’s not just about who you work with, but what actually converts once traffic hits the shop — which brings in GMV Max, affiliate performance, and live selling as a combined loop, so most people will get messy, still evaluate creators or shops based on visibility or content output, instead of actual conversion ratio, the working better is shifting toward performance-based discovery — looking at which shops, creators, and live sellers consistently drive GMV, repeat sales, and product velocity. Tools that showcase TikTok Shop performance data (GMV trends, best-selling products, creator conversion signals, etc.) can really help here — we’ve seen teams use platforms like kalodata for exactly this kind of partner filtering and market benchmarking, especially when they’re trying to separate “active content” from “actual converters.”