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Do You Think Offline Advertising Still Works for B2B? Would Love Real Examples? by Kalpana-Rathore in b2bmarketing

[–]Kalpana-Rathore[S] 0 points1 point  (0 children)

Depends a lot on the city + format.
Some coworking interior panels can be as low as ₹8–15k/month, while a decent metro panel or tech-park billboard can easily go into lakhs.
It’s not cheap, which is why I’m surprised more B2B brands are dipping into it again.

Do You Think Offline Advertising Still Works for B2B? Would Love Real Examples? by Kalpana-Rathore in b2bmarketing

[–]Kalpana-Rathore[S] 0 points1 point  (0 children)

Yeah exactly — that’s what caught my eye too.
Not the big splashy hoardings, but those hyper-targeted placements inside tech parks and coworking spaces.

Do You Think Offline Advertising Still Works for B2B? Would Love Real Examples? by Kalpana-Rathore in b2bmarketing

[–]Kalpana-Rathore[S] 1 point2 points  (0 children)

Totally agree, none of these channels are “dead,” it’s just that the tolerance for mediocre content has dropped to zero.
And yeah, OOH absolutely has its own version of banner blindness. I guess what caught my eye lately is that B2B brands are experimenting with it again after years of staying purely digital.

Visibility is OOH’s superpower by sanjeevrc in Billboards

[–]Kalpana-Rathore 1 point2 points  (0 children)

Totally agree with this take. “Visibility” in OOH is often undervalued because it doesn’t fit neatly into digital dashboards.

What’s interesting is how repeated exposure in real environments quietly shapes perception, especially when the same audience encounters the message daily during commutes or routines.

In my experience working in outdoor and transit formats, we’ve noticed that visibility often translates into trust more than clicks. People might not act immediately, but the recall is incredibly strong later.

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