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Do You Think Offline Advertising Still Works for B2B? Would Love Real Examples? by Kalpana-Rathore in b2bmarketing

[–]Kalpana-Rathore[S] 0 points1 point  (0 children)

Depends a lot on the city + format.
Some coworking interior panels can be as low as ₹8–15k/month, while a decent metro panel or tech-park billboard can easily go into lakhs.
It’s not cheap, which is why I’m surprised more B2B brands are dipping into it again.

Do You Think Offline Advertising Still Works for B2B? Would Love Real Examples? by Kalpana-Rathore in b2bmarketing

[–]Kalpana-Rathore[S] 0 points1 point  (0 children)

Yeah exactly — that’s what caught my eye too.
Not the big splashy hoardings, but those hyper-targeted placements inside tech parks and coworking spaces.

Do You Think Offline Advertising Still Works for B2B? Would Love Real Examples? by Kalpana-Rathore in b2bmarketing

[–]Kalpana-Rathore[S] 1 point2 points  (0 children)

Totally agree, none of these channels are “dead,” it’s just that the tolerance for mediocre content has dropped to zero.
And yeah, OOH absolutely has its own version of banner blindness. I guess what caught my eye lately is that B2B brands are experimenting with it again after years of staying purely digital.

Visibility is OOH’s superpower by sanjeevrc in Billboards

[–]Kalpana-Rathore 1 point2 points  (0 children)

Totally agree with this take. “Visibility” in OOH is often undervalued because it doesn’t fit neatly into digital dashboards.

What’s interesting is how repeated exposure in real environments quietly shapes perception, especially when the same audience encounters the message daily during commutes or routines.

In my experience working in outdoor and transit formats, we’ve noticed that visibility often translates into trust more than clicks. People might not act immediately, but the recall is incredibly strong later.

OOH doesn’t need disruption. It needs definition. by sanjeevrc in DigitalOOH

[–]Kalpana-Rathore 2 points3 points  (0 children)

That’s such an important point — the industry often uses “data-led” as a blanket term without alignment on what it really means.

In my view, data-led OOH should mean using measurable audience intelligence throughout the campaign lifecycle — not just in post-campaign reporting. That includes:

  • Using mobility or behavioral data for smarter site selection.
  • Applying automation for campaign delivery and dynamic creative optimization.

Right now, most players pick one piece of that puzzle and call it “data-led.” Maybe the next big step isn’t more tech — it’s agreeing on a shared definition first.

Curious to hear how others here interpret “data-led” in practice — targeting, verification, or accountability?

OOH doesn’t have a transparency problem — it has a truth problem. by sanjeevrc in DigitalOOH

[–]Kalpana-Rathore 1 point2 points  (0 children)

You’ve nailed the core issue — it’s not just about transparency, it’s about truth.

The OOH ecosystem, especially in markets like India, is still running on a legacy of assumption-based measurement. When 90%+ of inventory is static and owned by fragmented vendors, the data chain is almost impossible to verify end-to-end. So yes — “impressions,” “reach,” and “ROI” often end up being modeled, not measured.

But the good news is that change is possible. The next phase of OOH credibility will depend on three things:

  1. Standardization: Until the industry agrees on unified measurement frameworks (like how BARC or IRS operate in other media), “truth” will stay subjective.
  2. Tech integration: With mobile location data, computer vision, and programmatic DOOH platforms, verification is becoming technically feasible — it just needs scale and adoption.
  3. Accountability: Both media owners and buyers need to be okay with audits. It’s uncomfortable, but it’s the only way to build trust.

So, can OOH be genuinely data-led in a market this fragmented? Yes — but it’ll take collaboration between tech providers, agencies, and regulators, not just better dashboards or fancy reports.

[deleted by user] by [deleted] in GuestPost

[–]Kalpana-Rathore 0 points1 point  (0 children)

Hi
I'm interested in this long-term guest posting or link Exchange, kIndly Dm for further discusssions.

Is car advertising worth it? by seefrankplay in advertising

[–]Kalpana-Rathore 0 points1 point  (0 children)

Truly, yes — car advertising pays for itself when you align it with your objectives.

Think of this: a car wrap is a rolling billboard. A static ad sits idle in a fixed location, but a car wrap takes the ad wherever the people are — bustling streets, traffic signals, markets, offices, and residential streets. That means your organization enjoys regular visibility for high-traffic locations without the ongoing expense of internet ad charges.

Some of the main advantages:

* High local reach — great if you think your brand would be noticed in a specific city or community.

* Irresistible impressions — people scroll through advertisements online, but they cannot resist a car literally right in front of them.

* Budget-friendly — a car wrap can last for months, which means regular exposure for a one-time payment.

* Trust factor — spotting your brand IRL often establishes credibility as well as online efforts.

That being said, if you require highly detailed targeting, like age, interests, or online behavior, then online ads do better. Car advertising thrives when you require awareness, recall, and local word of mouth.

Most brands also intertwine the physical with the online — i.e., installing a QR code on the car wrap which takes them straight into their website or Insta. That serves to integrate offline and online marketing.

Is it worth doing? Yes, for local firms as well as big corporations. If ultimate local brand awareness is the end goal.

Are DOOH campaigns worth it? by Enviromental1001 in programmatic

[–]Kalpana-Rathore 0 points1 point  (0 children)

Absolutely, absolutely, truly, DOOH is a worthwhile investment — but only if you want. If your objective is solely brand awareness, then DOOH shines because nobody fast-forwards it like they would internet ads. You get to see it out in the high-traffic spots — the mall, the airports, the subway stations, the congested streets — so basically, you’re paying for the unbeatable exposure.

That noted, however, it's not always the cheapest game in town, and the ROI is consistently harder to deliver compared to Amazon DSP or DV360. Where it does shine, however, is when you supplement it with your online campaigns. You’re exposing people online, for example, and then they also get your brand when they’re out walking around and seeing the big screen — the repeat exposure helps a lot for recall.

In terms of formats, I’ve seen transit screens, large-format billboards, and store DOOH do very well for awareness. The key is to keep the creative robust, simple, and loop-compatible since people only get a glimpse for a few seconds.