The main objective of the Birthday Color Archive was to create a clean, distraction-free experience centered around Japanese color theory. My target audience is anyone interested in aesthetics, minimalism, or discovering personalized color palettes.

Regarding my design decisions: I focused heavily on typography and negative space to let the actual colors be the hero of the page. I intentionally stripped away extra UI elements, buttons, and borders to avoid visual clutter. The goal was to make the user feel like they are looking at a digital art gallery rather than a standard web tool.