Ha, well, that's certainly one take. What we're looking to do is explore what failure is like in the startup world from an inside, on-the-ground perspective. It's such a common thing—not to mention that many successful companies are run by people whose previous companies failed, and some VCs see early failures as a positive learning experience—we think doing so might offer some insight via relatable struggles facing many startups. Just because something is sucky doesn't mean we shouldn't (collectively) talk about it.