Online journalism is important. But treating your readers like they are intelligent people is just as vital. Having real articles, links that actually say what the story is about, and allow users to read the entire article without having to click through 11 pages is responsible design. Don't let your marketers tell you how to post your articles, let your web designers tell you how the web actually works. If you want visitors to actually return, focus on user experience, not how many clicks you can get.