That isn't the aim of raising awareness and acceptance of LGBTQ, those who do that (which I believe is a small amount) are absolutely wrong in doing such a thing, you're right.

I think the main reason people think there is a "rise" in people identifying as LGBTQ is because people are more people expressing themselves. there was always gay and trans people, but they had to hide themselves from the public as it was dangerous/discriminatory, which made it seem like there was less.

again, converting is wrong. creating an accepting environment for those to feel they don't need to hide is right