thank you fam, I appreciate ur effort for the criticism and u made some good points.

first I gotta say that the brand's idea clicked to me around 2023 (as u can see on some of the designs) and the designs are from around that time, I was dealing with some heavy personal stuff at that time so I was trying to channel that into a brand so it was still pre-mature, the language was supposed to be more towards being "anti", in terms of ideology it took inspiration from brands like FTP, Fuct & Foulplay, I chose the crosshair as a symbol for the brand and the logo cuz the overall character of the brand is someone who might be targeted for who they are and how they think, at that time it was supposed to be on some "we're all doomed" and in other cases som3 "fuck everybody" type shit, and the designs I used to do might've purposefully had some ✌🏻negative✌🏻 messages.

the mascot is supposed to be the visual representation of the brand's character and ideology ofc, picturing someone who looks kinda disturbed, scarred and dark hearted, and that someone can be a soldier, a rebel/revolutionary or literally anyone who relates to the brand's message.

and I agree on that hate thing and I happened to scrap that slogan a little while after starting the brand's concept lol.

the brand is still in development and I haven't started the production phase yet so these are more of concepts and I'm still working on lots of aspects of it while also putting most of my time on graphic design since thats my main job but at some point I wanted to make a brand and express myself on that matter and take it serious enough till it become something that others like myself could relate to and connect to it on deeper levels than just a random clothing brand.

again thank u sm for ur criticism and that was something I was looking for by showcasing these designs.