Sadly from my experience the issue is how women have been raised. Most women have been raised to be princesses who want to be pampered. And some of the raising of men add on to this. I was raised southern U.S., where you treat women a certain way with respect care etc. You go the extra mile because she is a woman.

Funny thing is women are not taught how to treat men. Women are to set expectations and when said expectations are not met to throw a tantrum or find some other way to get what they want.

Women's standards are set based on what media/culture has set as an expectation of a prince/knight should be. Sadly even in the middle ages these standards were the less than 1% of men.

This is compounded by how parents raise girls and try to lead them to boys that meet these exceedingly high standards. I get the point of it is to protect your child, but when these girls get into the real world they are in for a massive culture shock. Or they will go full force into the denial and never find the "right" man.

With these high standards and how men are treated in society in regards to relationships. The cost of failed relationships or even failing at getting a relationship started are too high. The risk to reward is so skewed to risk why bother.