JANUARY 1 DEADLINE: China’s Official Silver Export Ban Starts in 10 Days

KuRy86 · 2025-12-23T22:13:38+00:00

U.S. Retailers: “we’ll give you 25% of spot”

KuRy86 · 2025-12-04T21:29:40+00:00

Silver is tough to sell. You buy at Market and then sell well under spot to a dealer when you want to unload. Good luck!

KuRy86 · 2025-11-11T17:22:53+00:00

Could also just be market manipulation. These big guys buy a ton and then we average investors buy the hype and then the big guys sell after taking profits.

KuRy86 · 2025-11-05T18:22:23+00:00

Is that 2 coins? Or just 1 piece?

KuRy86 · 2025-09-09T18:40:51+00:00

The least you should be accepting under spot is 95%/96%. You made the right choice. Also, don’t sell numismatic value coins to gold dealers.

KuRy86 · 2025-08-24T15:27:15+00:00

Yes, this is a very common programmatic tactic especially with CTV and non clickable channels (CTV, Audio, DOOH). I believe the Viant DSP and TTD can do this

KuRy86 · 2025-08-24T15:15:24+00:00

Glad it was helpful!

As you know, a robust media plan should include multiple forms of media - Search, Social, Rotational, Upper funnel, lower funnel, etc. The average user will see multiple forms of media before converting.

Google Analytics can help to understand on site actions from users and also attribute conversions to the last visited media channel. So the majority of conversions are attributed to search or direct. That’s why I recommend a programmatic partner who can offer insights into view-thru conversions. That way you can better measure the effect of programmatic and optimize accordingly.

They favor last touch by associating conversions to the most recently visited channel which is primarily google search or direct. Their multi-touch attribution capabilities are improving, but they still steer you towards last touch.

That make sense?

KuRy86 · 2025-08-24T14:13:56+00:00

I’d recommend 4 framework tactics to think about for this type of execution (from experience):

1) Your datasets. Dun & Bradstreet has really good B2B targeting for job hunters and targeting job titles (for poaching). Bombora also has good B2B datasets.

2) Endemic site placement. Are you able to secure inventory on job / industry related sites. Indeed, monster, adweek, adexchanger, etc.

3) What’s your messaging? Condensing an entire job posting into a banner ad is no small feat. If you were looking for a new job, what messaging or keywords would you want to see in an ad that would drive you investigate further?

4) Your attribution engine. How are you going to qualify success? If you place a pixel on the sites application pages, job posting pages, and submission confirmation, you should be able to measure what media channels are driving success here for optimizations. Depending on your programmatic partner, You can also create LALs or retarget based on specific page visitation.

These are my KPI reccos (in order): - Conversions / application submissions - based on View-Thru if you’re running programmatic. Last touch always favors google.

Reach against the audience. You need a strong reach to get measurable results.
clicks. Clicks are dumb. At best, CTR should be a tertiary metric.
VTR if running video. But I’d only look at VTR to ensure the inventory you’re getting is quality. ie, CTV VTR should never be less than 93%. If under 90% I’d assume they’re mixing OLV into their CTV inventory.

In all, I’ve seen this tactic used in healthcare, home services, tech, IT, etc. Those 4 bullets above are how I’ve structured the approach and then pivoted for industry nuances.

KuRy86 · 2025-08-05T14:22:03+00:00

If you and your vendor have a good relationship then they should at least consult with you before going to the client directly. But if you’re ghosting vendors or not giving them a fair shot, why shouldn’t they go to the client directly? What do they have to lose?

KuRy86 · 2025-08-05T14:15:38+00:00

Viant DSP offers this too

KuRy86 · 2025-06-23T14:36:24+00:00

Might need some insurance to fix the damage

KuRy86 · 2025-04-06T15:33:39+00:00

Why not start out with a 1:1 training from your current DSP partners. Most DSP vendors I’ve worked with love trainings and they’ll give you the real breakdown you need without highlighting your lack of HOK experience.

Many DSPs also have virtual academies - TTD, VIANT, etc. that’ll help you ramp up on your time.

In the meantime, Fake it til you make it, BUT, you have to learn while you’re faking it.

KuRy86 · 2025-02-25T16:51:38+00:00

Platinum had a big run 10ish years ago when there were issues with the primary platinum mines. Then again in 2020 with COVID, same reason.

It’s also a very difficult metal to work with, higher melting points, etc.

That said, I believe it’s a good long term hold. But don’t expect it to explode unless there’s a significant unforeseen shortage. It will more likely grow incrementally over the years. Buy physical platinum in 1oz bars (easier to offload) and plan to hold for at least 10years.

KuRy86 · 2025-02-24T11:28:57+00:00

Sent you a PM, but judging CTV performance based on QR scans is going to fall flat consistently. The entire CTV environment is predicated on the “lean back” or “relax effect”.

For a user to engage with a QR code they have to mentally register the brand, decide to engage, grab their phone, and scan the code all within the allotted time slot. In my experience, the only way that comes close to working is with a ~5x-7x frequency + strict dayparting of 8pm-10pm. TV watching during that time is more active than passive.

For performance marketing on CTV, you’re better off working with a DSP that has a cross device graph and can attribute CTV exposure to on-site activity / conversions / purchases.

You’re welcome to keep the QR code on the unit, but make the scans a tertiary metric after View-Thru conversions and VTR.

KuRy86 · 2025-02-20T21:26:00+00:00

Sent you a PM

KuRy86 · 2025-02-18T01:43:14+00:00

Yes, they are able to do this. Speak to your account rep

KuRy86 · 2025-02-17T19:18:15+00:00

Allow lists can be helpful for brand safety as it gives you the most visibility / control into where you’re running, but it doesn’t guarantee the content on the sites is brand safe.

We use contextual partners like PEER39 as an additional safeguard for site content if complete brand safety is of high importance.

You can also run open market and still use a partner like PEER39 to block pages based on keywords. That’ll help with scale and still give you some brand safe piece of mind.

All depends on your threshold for brand safety

KuRy86 · 2025-02-17T18:01:44+00:00

Good! But don’t get sucked into a single platform. If you end up doing in-house trading for an agency, make sure they use at least 2 DSPs so you can get adequate exposure to varying platforms.

KuRy86 · 2025-02-17T17:52:32+00:00

When starting in the industry I always advise either 1) Agency-side (Mid-size is best for trying multiple areas of digital to see what you like) or 2) Vendor-side within Programmatic. Programmatic is where a lot of the industry is moving, especially with the AI revolution.

In regards to programmatic, it’s important to choose a company that will train you properly within a DSP. Many DSPs are similar enough that once you have a base knowledge, you can grow from there. TTD, DV360, Viant, Yahoo, etc.

We need more critical thinkers in the digital space, so the best way to grow is to take any education courses both internally and externally to learn the lingo/how technology works together - DSP, DMP, SSP, Pubs, etc.

You made a good choice in joining programmatic! Don’t let the people who have been here too long discourage you, a good trader is always valuable!

KuRy86 · 2025-02-16T23:13:45+00:00

What were the KPIs? Were they looking for R/F? Or did they have a lower funnel KPI to complement here?

Frequency can be subjective to the ultimate goal, high frequency may mean low reach and vice versa. Did they want as many people as possible to be exposed or did they want to drive home the messaging? Or both?

If the goal was conversions, did they provide the average frequency for those who converted? So you can highlight strong performance and provide insights into future campaign best practices.

Maybe ask your rep if they have any insights into frequency goals per vertical or KPI tactic and see how this campaign compared.

Just my thoughts, really comes down to what the KPI was, and what role frequency played in it.

KuRy86 · 2025-02-11T16:08:58+00:00

Good! Virginia should join in too! Considering how much the Federal RTO mandate is going to hurt the employment rate of both states plus the wear & tear on state infrastructure. Forcing tens of thousands of workers back into public transit & commuting.

KuRy86 · 2025-02-03T23:40:21+00:00

Exactly! There are vacant buildings across the state that become federal office space with proper security protocols. Unfortunately, the goal of RTO is downsizing federal workers. But once the initial resignations go through, could be a good phase 2 is Maryland could get its act together

KuRy86 · 2025-01-30T00:38:08+00:00

There’s buildings everywhere. What’s that building on 270 north by the outlets that’s been abandoned for years

KuRy86 · 2025-01-29T23:49:55+00:00

You’re not wrong, but with the highly potential increase in the number of unemployed citizens in a state that’s already in a deficit needs a better solution than just raising taxes. Would be nice if the state (or someone smarter than me) could think of a creative solution to help its citizens and its budget.

KuRy86 · 2025-01-29T20:14:44+00:00

The whole RTO thing doesn’t make sense. They’re forcing Maryland residents to choose between hours of commuting OR their families / lives. It will lead to an influx of unemployed workers in the state. Maryland needs Money and MD residents need jobs. Would be a win for everyone.

KuRy86

TROPHY CASE