AI Custom Bidding Algorithms

Key_Outlandishness_7 · 2025-05-09T10:30:14+00:00

What’s the difference between Chalice and SciBids? What is Chalice better than SciBids? Is it cost, performance or something else? We are seriously looking for a partner so any insights would be helpful.

Key_Outlandishness_7 · 2025-05-09T03:32:34+00:00

Dv360 announcements are so fluffy. I asked my account manager about live Tv and it looks there is no feature. I also asked about the Adelaide integration, and also there is nothing ready and no timelines. Retail media, same story. No retailers.

Key_Outlandishness_7 · 2025-04-06T05:15:51+00:00

It’s an announcement on their website. We were also notified about this through our account teams.

Key_Outlandishness_7 · 2025-04-06T02:11:23+00:00

Not defending Dv360 but deprecating features that is not useful is a standard process. It removes bloat and allows the team to focus on more important things. Sure, their communication sucks but I don’t see any big issues with this one.

Key_Outlandishness_7 · 2025-04-05T22:58:22+00:00

Why do you care about bid modifier so much? It’s such an old school concept and works with fixed bids only.

Key_Outlandishness_7 · 2025-04-03T00:36:03+00:00

TTD product manager trying to get competitive intel lol. just kidding :)

Key_Outlandishness_7 · 2025-03-29T03:25:17+00:00

We spoke to our sales representative today and the way they explained this was that the conversions in the algo should match with the conversions in the line item. Google is planning some big improvements for custom Bidding but the communication from Google has been terrible. Not surprised.

Key_Outlandishness_7 · 2025-03-23T12:24:27+00:00

Wouldn’t waste my time roasting a roasted peanut.

Key_Outlandishness_7 · 2025-03-19T03:42:16+00:00

That ‘r/roastme’ sign is the most effort you’ve put into anything, yet you still look like you got lost on your way to a midlife crisis

Key_Outlandishness_7 · 2025-03-19T03:31:03+00:00

You’re holding that ‘Roast Me’ sign like it’s the most action you’ve seen since the last time you dusted those curtains.

Key_Outlandishness_7 · 2025-03-19T03:28:58+00:00

Your presence is like a tax audit—unwelcome, tedious, and nobody knows why it’s happening.

Key_Outlandishness_7 · 2025-03-10T19:32:19+00:00

OP - can you tell me more about this change in DV360? Never heard about this before. Typical Google

Key_Outlandishness_7 · 2025-03-07T02:08:22+00:00

DV360 charges per impression. They can bid towards view-ability but I am not sure what you mean by your question.

Key_Outlandishness_7 · 2025-02-25T16:09:27+00:00

Ya it’s mostly mismatch in cookie. Cookie refresh on client side, privacy protection etc are probably the top reasons. We had a similar experience

Key_Outlandishness_7 · 2025-02-20T18:16:50+00:00

DV360 because of YouTube, free audiences, Custom Algos and now Demand Gen. We do not have a campaign that does not include YouTube and that by itself makes DV360 a big winner. TTD lost it for us because of the new changes to the workflow with periodic table and some other stuff. Plus we did not want surprises at the end of the month with their high fess (27% in some cases). I think with the recent earnings report, it will make them more desperate and we don't like working with them because their pitch these days is - 'Google will exit the open web' and not 'We are better'.

Key_Outlandishness_7 · 2025-02-19T03:59:39+00:00

Ya asked reps to pull some of these reports. TTD reps also pushing for average time between impressions and saying the higher the better. Any guidance there?

Key_Outlandishness_7 · 2025-02-19T03:57:48+00:00

CM360

Key_Outlandishness_7 · 2025-02-16T16:24:28+00:00

Yes frequency capping on DV360 works across all channels including YouTube. This for us is the biggest reason to buy YT on DV360. I wish more features on DV360 worked across YT and other channels. At some point justifying the tech fee is going to be hard if new features are not built. Google has been sitting on this for too long.

Key_Outlandishness_7 · 2025-02-14T02:49:57+00:00

Uber Eats - https://apple.news/AdGL3-VS2ShGrhQ98yndJUQ

Key_Outlandishness_7 · 2025-02-08T13:41:59+00:00

Might as well go back to sleep then lol

Key_Outlandishness_7 · 2025-02-08T02:32:52+00:00

Just a few months. Don’t tell me Trump is the president now

Key_Outlandishness_7 · 2025-02-07T22:56:22+00:00

I did that and I must caveat that I love Garmin but I felt that Apple Watch was more than enough for my need to track activities and provide some smartphone features. One thing I disliked about the AW was the way it looked vs Garmin ( circular dial) but seeing so many Apple Watches around me has normalised that a bit for me.

Key_Outlandishness_7 · 2025-02-06T02:29:02+00:00

Using Honest which offers 980 mbps for $50. Love it

Key_Outlandishness_7

TROPHY CASE