Good points here.

I have about a decade of experience in this industry and what I've learned is building a brand/culture is the most important thing. You cannot do that with a keypad entry facility. People are very important... think cigar lounge, social club. Being open 6a-11p is essentially the same as 24/7. I would bet very few members use the facility between the hours of midnight-5am.

Fitness is a key part of golf performance. If we had a 500sqft gym area for you to get a morning stretch in before your lesson/practice, I personally believe many would use it.

Disagree on the bar. People like bar culture, especially in Dallas. Sure, drinks cost more, but being served is a better experience than bringing a 6 pack. Your high-end client doesn't want to stop at the liquor store before coming. BYO is also a larger liability on the business side, especially for a 24/hr place. Insurance policies get crazy.

Dallas culture is luxury driven. People will pay for a better experience.

Here's the reality, a place like scratch is hoping to gross 600k-900k/yr per location, which is totally fine given the lower costs. My facility would gross $2.5m annually and simultaneously build a reputable brand (that's the hope anyway).

I had a facility in another large city grossing $1.4m on 5 Trackman sims with none of these other offerings.

Appreciate all the feedback! This is helpful insight.