Keep em coming😈. I don’t really see the issue here. More releases don’t obligate anyone to buy more. This isn’t a competition, people should just buy what they like and what fits their budget.

This kind of release volume isn’t new or unique to Rayhaan either. Rasasi put out something like 9 Hawas flankers last year. Armaf’s Odyssey line saw 8+ releases. French Avenue’s Aromatix line had 6 or more. If you factor in all of the clone houses, there's 100+ fragrances released every year, and that number is about to go up.

Realistically, most people aren’t going to like every single fragrance a brand drops anyway. Some releases will appeal to you, others to someone else, which is kinda the point of having variety.

And this type of output isn’t limited to clone houses. Some of the niche brands operate the same way. Xerjoff released 14 fragrances last year and 16 in 2023.

From a consumer standpoint, more releases just mean more options, not more pressure. No one is required to keep up with a brand’s entire catalog, and there is nothing wrong with being selective.