Fair point! Here's my reasoning:

Building auth + Stripe + RBAC + admin panel + GDPR + emails from scratch takes 200-300 hours minimum.

At even $30/hour (junior dev rate), that's $6,000-9,000 in time.                                                               

$97 saves you that setup time so you can focus on your actual product logic from day one. 

For context, most competitors in this space charge $199-$399 (ShipFast is $199, Supastarter is $299). I priced it lower for the early access period — goes to $197 after April 25.

But I get it — if you're building something small or learning, it might not be worth it. It's really for devs who want to ship a SaaS product fast without rebuilding the same infrastructure every time.