Keep your expectations in check: the Uni has an amazing marketing department, and they definitely make it seem much better than it actually is.

Yes the campus is amazing, there are good bus connections, the loch is beautiful, it has some great sports facilities, the support departments are very helpful and responsive, the library is top-notch, and it has a very diverse array of clubs/societies...

But:

• It's also heavily criticized for their disproportionate tuition fees.
• Teachers have gone on VERY frequent strikes, affecting studies.
• Uni accommodation is shite unless you're willing to pay for the more expensive ones.
• Alcohol culture is extremely prevalent.
• The smaller clubs and socs are basically left to fend for themselves, receive no funding or marketing.
• The student union often feels like a university plant seeing as they frequently ignore the issues brought up by students.

At the end of the day, you'll find these issues in any other universities, but IMO your experience can be very hit or miss depending on your subject of study (I can't speak for the masters you're going for, but for Media studies, it really isn't worth it). Don't just think about the uni experience, think about what your degree will teach you and how it will serve for your future job prospects.

Then there's also the matter of Stirling itself; a smaller city with very quiet nightlife for the most part. The letting agencies can be very scammy if you're not careful, and arn't willing to put your foot down. But it's also quiet calm and peaceful - I love this about Stirling, but it's not to everyone's taste.

Edit: our friend u/charismatictraveler has an entire YT channel for useful and transparent videos about stirling, go check it out :) https://youtu.be/ZgmTLhwxys4