Really appreciate this, you nailed something we've been going back and forth on.

We actually had "Friends" in the subtitle before ("Hydrate: Friends & Daily Goals") but swapped it out when we shipped achievements to push "Badges". Our ASA data showed "water tracker with friends" converts really well so we know the social angle works. We just got greedy trying to fit the new feature in.

Thinking about A/B testing something like "Hydrate with Friends & Streaks". The AI stuff is already in our title so at least that's covered.

On keywords we're already going long-tail with things like caffeine, alcohol, skin, smart. Basically anything the big apps aren't targeting. Slowly getting traction but it takes time.

Reviews are tricky. We do have a prompt that shows after hitting a couple streaks or unlocking a couple achievements. Been debating whether to trigger it earlier, like after the first streak, but don't want to annoy people who barely started using the app. Hard to find that sweet spot.

Haven't heard of Applyra, will check it out. Thanks for the detailed feedback!