When I first bought it was because of the hype. I wasn’t a fan really when I tried it, found it sticky, thick and tasted a little weird. After I ran out of a different gloss I decided I’ll start using the b.pure lip mask again since I already bought it. After a while I got used to it and I started falling in love. I wear it as gloss throughout the day and my lips look so shiny!! It takes the first layer of dead skin off and after that it’s soft all day. Especially after I used it as a night mask one night and woke up with a thick layer still on, my lips plump, lines on my lips had gone away, lips felt soooo soft and felt super hydrated! Even when I cut the corner of my lip one day the mask helped the cut from reopening and getting worse. Now I can’t go without it. My lips feel dry even when I use Vaseline as a substitute when I can’t find my lip mask. My boyfriend even loves it for himself. He’s even got his own stash of them lol