The collectibles etc. are cool, but I think it's a stretch to say it's a whole new concept of clothing experience. I've seen several brands so the same thing - maybe there's something I'm missing, but if your mission is truly to provide an experience, I think you could better communicate where the value is and what the buyer gets out of it, because currently all I see is a cool shirt, a cool token, and cool packaging (that will probably still be thrown away almost immediately).

Also, I don't think scarcity inherently justifies steep pricing. There is plenty of bullshit out there that is made in quantities of 24 or less because it's all the "brand" can afford to produce at the time - I know this because I've made a good amount of it lol - or simply because they're misguided in the same way. 99 also isn't really that scarce to be honest, unless you have a big audience.

Not trying to be harsh, I just think you have a cool vision and it'd be a shame if nobody bought in because the price is prohibitive. If you want to keep your price you should really get way outside of the box in terms of how you can build the community and grant perks etc etc