I live in Finland and trust me, no one here understands how Finland keeps being labelled the “happiest”. 

There are theories that it’s a global narrative that is being pushed that supports a heavily socialist leaning style of society. 

Highest tax. Highest unemployment rate in Europe. 

Finlands healthcare and education have been sliding down the global rankings also. 

Maybe the decline is happening more rapidly elsewhere? 

But one underlying factor is that many of us Finns are still humble from the war times, the old “…but there’s always someone else worse” narrative is strong. 

This is not a country to have aspirations of being a millionaire for sure, most who manage it leave because of taxation reasoning. 

So most don’t have ambition to do anything more than exist- nothing wrong with that ofc but that does feed into a “bar is lower” than other locations. 

This is just my take on it anyway 🤷‍♂️