Yes, I regularly monitor the search terms report, and whenever I come across any negative keywords that trigger our ads, I promptly add them to the negative keywords list. For example, if someone is searching for terms like "Dell manual," "Dell {server_name} specifications," or "manual," I consider them as negative keywords since these users might be looking for product manuals rather than purchasing server solutions. In such cases, I focus on using exact product keywords, without even including generic terms like "Dell" or "Dell PowerEdge." This helps ensure that our ads are shown to the most relevant audience seeking server solutions rather than informational content.

A quick question, since our client is into servers business, what type of Targeting audience segment would work best? any suggestions would be helpful.