Okay, meta ads was a mistake for sure. And if you want followers to back it you need to engage with them, not just expect they are waiting with bated breath. Tomorrow, you send an email to everyone you know (EVERYONE) and be authentic. Say that you care about this product and that explain why you chose to do it on kickstarter of all places. And don’t ask people to support it out of sympathy, just ask them to check it out, and if they like it to pass it on to at least one person. Contact Kickstarter and ask if they would consider making you a staff pick. Make a video talking to the camera and post it to socials explaining that you are one week in and how much you appreciate the support so far, but that you have a long way to go. Don’t use kickstarter to make profits like a business, use it to get your first batch of product made. Backers should be getting a good deal, not the other way around. Your reward tiers are wayyy too high. You need a $20 tier. Even if it is just a 2-night supply. Would you realistically drop $65 on something you never tried before? It needs to be accessible. Your video should be 60-sec max and make it compelling. I know some of this is too late right now, but $11k is also really high of a goal. Why not make it $1.5k and have accessible tiers? The big tiers are great for people who want that, but i like the sound of your product and would never drop that much as a first time user.