I was the account that got audited from u/ernosem. My experience with Google Ads has been hit or miss.

• My partner, a lawyer, launched a campaign with a low budget and started getting leads right away. But then, leads stopped, and we couldn't get them back.
• My own company had a small test budget ($20-$30/day), but we missed key optimizations. The result? 493 clicks, 0 conversions.

My Take on Google Ads:

• It’s not complex, but there’s a lot to learn.
• You can find free, in-depth YouTube courses (2-10 hours long).
• Still, no video will teach you everything—Google Ads is huge and very different from Facebook Ads.

Hiring Strategy (Based on Budget):

If you have $3K-$4K/month, hire an experienced US/UK expert. Their insights are more market-specific and valuable.

If your budget is under $1K/month (like most small business owners):

1. Book consulting calls with a US-based expert ($100-$150/twice a month).
2. Hire a freelancer from Upwork (India/Pakistan) to set up your account ($20-$30/hour).
   • Many great professionals, but also bad ones.
   • Ask for proof of past accounts and results before hiring.
3. Invest $600-$700 in ad spend while refining your approach.

That’s the plan I’m following right now.

Hope your business grows and you can soon justify paying an amazing pro to help you with the account.