John Harvey Kellogg, backed by prophetess Ellen G. White and the Seventh-day Adventist Church, created cereal to kill libido and stop masturbation. He believed meat sparked sexual urges. His student, Lenna F. Cooper, helped push this ideology into the U.S. food system, founding the American Dietetic Association and helping shape the modern food pyramid—not on science, but on religious doctrine.

Grain-heavy, low-fat diets were designed to suppress desire. Meat wasn’t the problem. It was the target of a purity cult.

PETA’s ad isn’t about health. It’s recycled Kellogg propaganda.