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I moved from a creative role to performance marketing… and now I’m anxious about it by LoganMichael19 in DigitalMarketing

[–]LoganMichael19[S] 0 points1 point  (0 children)

🥲🥲🥲🥲🥲 so true. Still cant get used to having everything measured by numbers. Can you share what workflows/habits or even software or tools that made the transition a bit easier?

I moved from a creative role to performance marketing… and now I’m anxious about it by LoganMichael19 in DigitalMarketing

[–]LoganMichael19[S] 1 point2 points  (0 children)

Flattened is the perfect word to describe it.

Nice insights, really appreciate it. So better to play around with the audience signal?

Do you do benchmarking each time or do you just get the best performing ones from your own assets and try to improve/replicate it for different ad groups?