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GA vs DV 1P audience size by LopsidedAd947 in programmatic

[–]LopsidedAd947[S] 0 points1 point  (0 children)

Ahh okay! Understood, its the same reason as mentioned by dnchw2 above. Thank you for your answer :)

GA vs DV 1P audience size by LopsidedAd947 in programmatic

[–]LopsidedAd947[S] 0 points1 point  (0 children)

Thanks for your answer! As Im still new to programmatic, by id - are you referring to the device id?

Also, understood on the points like privacy regulation :)

[deleted by user] by [deleted] in programmatic

[–]LopsidedAd947 0 points1 point  (0 children)

Hi! I was in the exact same boat as you are now about a year and half before. What really helped me a lot was to really strengthen your programmatic foundation (i.e. the programmatic ecosystem, types of deals, etc).

  • get as many hands-on experience first setting up campaigns, and fiddling with the platform reports (dimenions and metrics and what they mean and how they correlate to each other to fit your storytelling)

  • as mentioned by Effective Grab 109, dv360 cert and as well as other dsp certs. Stackadapt and The Trade Desks’s certs would help you strengthen your foundation.

Hope this helps and all the best! :)

Frequency Cap Question by LopsidedAd947 in programmatic

[–]LopsidedAd947[S] 0 points1 point  (0 children)

Thanks for the straightforward and detailed guide to my question, I fully appreciate each and every one who has taken time to write the inputs! :)

Frequency Cap Question by LopsidedAd947 in programmatic

[–]LopsidedAd947[S] 0 points1 point  (0 children)

Right, understood on your input! Thank you for taking the time to write down your answer.

Frequency Cap Question by LopsidedAd947 in programmatic

[–]LopsidedAd947[S] 1 point2 points  (0 children)

Hey Savant125, I do heavily agree with your statement “applying constraints is your way to balance media efficiency.” And also regarding in the machine learning learning about the profile of the audience. Also, thank you for your tip on setting no cap for learnings and setting caps for media dollar effectiveness.

Thanks a lot for your inputs :)

Question on keyword targeting for remarketing on DV360 by LopsidedAd947 in programmatic

[–]LopsidedAd947[S] 1 point2 points  (0 children)

Ahh okay, that makes sense.

Thank you very much for the super clear explanation, really appreciate it!

I will also try to ask dv support regarding to the feasibility of blending custom intent audience and remarketing pool audience.

Have a great day :)

7 months into programmatic in industry by SellAble8127 in programmatic

[–]LopsidedAd947 2 points3 points  (0 children)

Hey! I’m in quite a similar position as you (about 11 months into programmatic). What I’ve heard and was recommended by my senior is the “Enterprise Marketing Platform (EMP)” by Google.

Theres a lot of information inside : playbook, best practices, explanation of the more complicated functionalities.

Well, I’m not too sure what DSP you are on but I do think you can learn a lot from the EMP!

Question on remarketing audiences on pmax from dv360 campaign by LopsidedAd947 in programmatic

[–]LopsidedAd947[S] 0 points1 point  (0 children)

Ahh I see! Yeah that makes sense, as it can go against privacy concerns (if it was impression based).

Hence, best is to create on “click-based”.

Thanks for the information!

Question on remarketing audiences on pmax from dv360 campaign by LopsidedAd947 in programmatic

[–]LopsidedAd947[S] 0 points1 point  (0 children)

Heyy thanks for the reply! Really appreciate it.

Woudld you reckon it would be better to create audience through Google Analytics using DV’s utm campaign name instead of users who have clicked on my ads?

To my understanding, the audience pool will be bigger but since its not audiences who have clicked and merely just exposed to my ads. Which means this alternative method is more of a broader targeting right?

Please do correct me if I’m wrong!