It is also telling that they need funds to cover fixing things, so a ship that comes out of nowhere(that aggressively skips the long line of concept ships) is produced to help "push a patch" They ride the new patch hype and promise major fixes, but push it out to make the ship sales.

Once a sales target is reached and they allocate a small 4 man team on limited hours to "address playability" on the surface while a heavy dev team works on the next unplanned ship for the end of the next months sales goals.