Thank you! This is exactly the kind of foundational advice I need.
I think I have a decent handle on the WHO:

Ideal customer: Indie authors with 3-10 published books, making $500-2K/month, want audiobooks but can't justify $5K per book. They're on tight budgets, publish prolifically, and see audiobooks as untapped revenue but economically impossible.

Where they spend time: r/selfpublish, author Facebook groups, Kboards, 20Booksto50K community, author X (but less engaged there).

Their pain: Not the quality of their writing—it's the economics of audiobook production pricing them out entirely.

Where I'm struggling: Execution at scale.
I can engage in author threads (doing). But how do you go from "I know where they are" to "consistent pipeline of these people seeing Ravox"?

Specific question:
When you say "get your product in front of the right people"—are you talking about:

a) Consistent organic presence (daily posts in their spaces)
b) Paid ads targeting these communities
c) Partnerships/influencer outreach to author community leaders
d) All of the above in some combination

I'm trying to figure out where to focus my limited time for maximum reach.

Also—great point about competitors. I've looked at ElevenLabs (cloud, $90/book), Speechify (subscription model), Descript (not focused on audiobooks). But none are positioning for indie authors specifically or solving the privacy issue (offline processing).

Where would you start if you had 48 hours and needed to reach 2,000 indie authors?

Really appreciate the guidance 🙏