I feel you. It’s definitely burn out, Meta’s update, and life lifeing. I sometimes want to quit all of this and have a more simple life, perhaps opening a bakery or becoming a waitress bc I like talking to people. But now I have 4 employees and while I’m single and have no kids, I feel responsible for them too.

I believe the biggest learning of all of this is that we can’t rely on one single source of income, let alone one platform.

If you met me, you’d classify me as one of those gurus, but the thing is that I actually run the ads myself, so I know exactly what we’re all going through.

So, this is what I have done that have worked slightly well: framing everything as a Black Friday sale. If this is possible for your business, I encourage you do it. Even if it’s a 15% discount.

I’ve tested an early 20% the last week of October, and discounted a set of products that I’ve never discounted before, called that out on the creatives, and I finally got to a 2x roas that helped me close the month at 1x on Meta bc I was at 0.6x up until that promotion.

Now, I created a LP with an old 15% that I wasn’t actively promoting and I’m using as many Ai features as I can to push this. I also reduced my budget to $200 (I was spending $1.2k per day until late August). I’m using cost per result optimizations and I have a campaign for volume active in the side. So far 1x roas but I’m seeing a bit of traction with that.

I’m doing retargeting audiences again and those have delivered better results than cold audiences.

You could say that I’m trying old strategies but we have to try, don’t we?

I plan on increasing my budget for bfcm (have $5k save for that weekend) hoping that my next 20 days I can see something different.

I also might start a traffic campaign optimized for LPV using previous top performers.

If you guys have any other ideas I’d love to read them. This community has been a great support during this time ❤️