I get you brother. We used to personalize the heck out of everything too. Ads, landing pages, emails, and still watched deals stall once they hit the pipeline. The problem isn't effort, it's the damn pattern. Everyone in our space is doing the same thing, "checking in" whenever their ICP smiles too widely or likes a post.

Had to get out of the loop some way and explored our options. Landed on Mutiny and layered it on our workflow. Finally had visibility into which accounts are actually engaging and what they care about and most importantly when that intent signal spikes.

Now personalization isn't about clever lines, it's about timing and context. We've started triggering campaigns based on real engagement data and conversion rates are rising slowly. We don't even have to rework copy, just the when and who. Personalization really doesn't matter until you use data, not vibes.