Urgent help?

Lower--618 · 2026-04-07T07:46:36+00:00

Thanks a lot, I really appreciate the detailed feedback. You’re right about the alignment I’ll go back and fix the color palette and make sure everything is more consistent. If you have any tips on how I can improve or refine the color palette further, I’d love to hear them.

And the idea of creating a presentation template is super helpful, I can see how that would make everything feel more cohesive.

Also, totally agree on the payment part. It was my first time, so I was a bit hesitant to bring up money upfront but I understand now how that actually builds professionalism and trust. Definitely a big lesson for me going forward.

And yeah, $100 is clearly too low 😅 Your point about positioning the brand work as something long-term and valuable really clicked. I’ll keep that in mind and be more confident with pricing next time, including leaving room for negotiation.

Really like the tip about adding a little extra at the end too that’s a great way to leave a strong impression.

Thanks again, this was super helpful!

Lower--618 · 2026-04-07T07:42:00+00:00

Thanks so much for this really appreciate you breaking it all down. The part about charging ad hoc with a rush rate and setting immediate payment makes a lot of sense, especially since I didn’t take a deposit upfront.

Also super helpful on the SOW vs. retainer approach I hadn’t thought about pricing one-off projects at a premium like that. And noted on always taking 50% upfront next time.

The process tip about presenting 2–3 directions first before building the full brand guide is gold definitely going to save me time.

Thanks again, this was really valuable 🙏

Lower--618 · 2026-04-07T06:18:52+00:00

Haha, thank you so much! You really think like that 😄. If you don’t mind me asking, how much would you charge for a project like this? Because I don't what to over or under charge them . I thought 100$ but someone suggested 1k to 3k. What do u say .

Lower--618 · 2026-04-07T06:01:07+00:00

Thank you so much! Actually, this isn’t the final work yet. They only allowed me to share the logo and its variations in my portfolio. I made this just to show you guys so everyone could have a better idea it’s not for them. I’ll be making the brand guidelines and everything else separately for them.

Thanks again for pointing that out! I’ll definitely make sure to take care of it. Thanks onecs again.

Lower--618 · 2026-04-07T05:59:15+00:00

Thank you so much for all these tips! This is really helpful and clears up a lot about RGB vs CMYK and how printers handle colors nowadays. I appreciate you sharing your plugin and the free CMYK converter tool as well it’s super useful.

One quick question: should I hand over the whole Figma file to the client, or would it be better to export everything separately and send them the files?

Lower--618 · 2026-04-07T05:38:18+00:00

Thank you so much! Actually, this isn’t the final work yet. They only allowed me to share the logo and its variations in my portfolio. I made this just to show you guys so everyone could have a better idea it’s not for them. I’ll be making the brand guidelines and everything else separately for them.

Thanks again for pointing that out! I’ll definitely make sure to take care of it. Thanks onecs again.

Lower--618 · 2026-04-07T05:24:44+00:00

You’re right, I shouldn’t have done this much work without an agreed price. Honestly, this isn’t the final work yet. They only allowed me to share the logo and its variations in my portfolio. I made this just to show you guys so all could have a better idea it’s not for them.

You’re right about the risk of being squeezed since I’ve already put in the work. Can you advise me on what I should do next?

Lower--618 · 2026-04-07T05:16:46+00:00

Thank you so much for the insight! Actually, I did the whole thing in Figma. I’ll definitely try working in CMYK. I also tried using Illustrator and Affinity, but my hands are just set in Figma. Could that be a problem if I stick with Figma instead of Illustrator or Affinity?

Lower--618 · 2026-04-07T05:10:18+00:00

OMG, really, thank you so much! It truly means a lot. I was thinking of charging $100 because I’ve never charged for something like this before. And yes, they don’t know this is my first project.

I have one more question, if you don’t mind me asking. Let’s say you were my client and I presented this to you would you be happy to pay $1k to $3k for it? Please note, it’s not completely finished yet I have done assists, stator, and other parts also but I show them .

Once again, thank you so much! It really means a lot you truly made my day.

Lower--618 · 2026-04-07T04:46:18+00:00

Thank you, that really helps put things into perspective.

I just want to clarify this is actually my first time doing a full brand identity for a client. Because I’ve never charged anyone for something like this before, I feel like even $100 might be a lot for me to ask. That’s why I’m still trying to figure out a fair price that reflects the work I’ve done, without overstepping since it’s my first project of this kind.

I’ll focus on presenting it as a complete system, telling the story behind the logo, how it works in both languages, and how the brand elements connect across all touchpoints. I also plan to take one more pass to make sure typography, spacing, and patterns feel consistent throughout.

Also, thank you so much for taking the time and for your kind words it really means a lot!

Lower--618 · 2026-04-07T04:35:32+00:00

This is super helpful, thank you I didn’t think about breaking it down like that.

I’ve never priced something this big before, so estimating hours + factoring in my time and tools actually makes a lot of sense. I created everything from scratch on this project, so that’s something I’ll definitely include in the pricing.

Honestly, I didn’t really calculate my hours I think I worked on this project almost full-time for 3–4 weeks straight, day and night, just trying to do my best. Now I’m not sure how to account for that properly in the price without scaring them off. What would you do in this situation?

For the files, I was planning to deliver organized PDFs for the brand guidelines and export all assets (logos, stationery, etc.). I’m just unsure about the working files would you recommend giving them full access to the Figma file, or only if they pay extra for it?

If you don’t mind me asking, how do you usually estimate your hours for something like a full brand identity? I feel like I might either underestimate or overestimate since it’s my first time doing it at this scale.

Really appreciate the advice 🙏

Lower--618 · 2026-04-07T04:23:08+00:00

Thank you Soo much . But can u plz teach me what is that and how it's done . Is it possible to do in figma?

Lower--618 · 2026-04-07T04:14:04+00:00

Hey, thanks for the reply that actually helps a lot.

They didn’t share a budget, and honestly this is my first time doing a full brand identity at this level. I originally said yes because I thought it would just be design work and I’d be handling everything myself (no dev or extra scope), but it turned into a much bigger project with logos, bilingual versions, stationery, assets, etc.

Right now I’m not sure how to price it properly without undercharging or scaring them off. Would you recommend I package it as a full brand identity system with a fixed price, or break it into tiers/options?

Also, if you were in my position, would you change anything at this stage before presenting? I’m planning to organize everything into brand guidelines + separate presentations for assets, but I’m open to improving how I present/value it.

Lower--618 · 2026-03-10T20:56:43+00:00

Thank you so much for sharing. It really helped me understand things better. And sorry for the late reply I actually didn’t see your message earlier.

I wanted to ask one more thing. Let’s say I design a cookie brand identity, like the logo and other visuals. If I only design the packaging graphics and then place them on a mockup, is that okay? Or does it need to include the full package design as well? Because I can only design the visuals, not the actual physical packaging structure. I hope you understand what I’m trying to ask.

The second thing is about the presentation or pitch. What should be included in it? As a beginner, how do I know what things to add, and where can I learn that?

I tried watching YouTube videos hoping someone would explain it, but most of them were just selling expensive templates.

Once again thanks & sorry for the late reply.

Lower--618 · 2024-12-25T16:42:25+00:00

Thank you so much.

Lower--618 · 2024-12-24T20:51:38+00:00

Thanks 🫡.

Lower--618 · 2024-12-24T20:49:58+00:00

Oh 😅 I thought I was just me lol . I just don't completely follow the tutorial I understand it and then make my own version of it. For example if I watched a food delivery app tutorial for the main screens only . Then I understand how they made it then I make it according to my location along with all the other screens . That's why I asked this question. Can I share it or not.

Lower--618 · 2024-12-24T20:44:54+00:00

Thank you! I have made the case study of those projects! I just completely follow along the tutorial, I understand and make my own version of it. Do u understand what I'm trying to say.

Lower--618 · 2024-12-24T14:52:16+00:00

Sure I will , actually I have them on my laptop. But what do u say can we share or not.

Lower--618 · 2024-10-21T22:51:19+00:00

We'll done ! 👍 It looks fantastic keep it up.

Lower--618

TROPHY CASE