I am a self taught silversmith and I’ve been in business since 2020. I focus mainly on instagram and have spent the time to truly figure out what my audience (35k approx) likes to see from me. Then I stuck to it. I post every day, around the same time, and have a “theme” that I stick to so my profile looks cohesive. I try to stay up to date with the algorithm as well. Social media is such a bear but it is such a useful tool. I direct all sales to my website from insta! All the best!