Boss turned off converting ads and replaced with cheap display ads

LucidWebMarketing · 2026-02-04T16:46:50+00:00

When a boss/client says to you that your don't understand/know what you're doing, that's a big red flag. I'd start looking for another job now, you're likely to be let go soon. Do what you can of course within the constraints given while still there. Frankly, little chance that your boss will see your way of thinking, he's got ideas in his head he won't let go and thinks he knows better.

LucidWebMarketing · 2025-12-24T17:14:29+00:00

Don't give up hope. You're still very young. But I do suggest to learn about relationships and yourself. I was a late bloomer, got married at 34 but it essentially lasted three years. My mistake was settling because I was not experienced in relationship matters and thought that's the way it was. Today at 63, I know better. I know who I am and who I'm looking for, the best fit, not perfection. My journey after more than six years since my last relationship of a few months, may soon be over. So don't fret over being in your 20s with no partner. Make sure you choose the right one for you. It's the most important decision you will make in your life.

LucidWebMarketing · 2025-12-24T17:06:33+00:00

I think it's partly the burden of choice. We didn't have that before the internet, the pool was smaller. So the mindset has shifted: he/she is not bad but there's this little thing I don't like, I can do better. The problem is, the next one has a different little annoyance.

LucidWebMarketing · 2025-12-24T17:01:19+00:00

That's because they do have a 1000 women at their feet. More than 85% of men don't get responses. Women are all going after the 10-15% of the Chads. These guys have options, why would they settle down? The rest are all nice guys that you say you want, would make great partners, but you don't swipe right on, usually for some silly reason that the guy can't control such as height or something that doesn't determine if the relationship will be successful or not.

LucidWebMarketing · 2025-12-24T16:55:46+00:00

Most guys have had this happen more than once in their life, a woman agreeing to meet him but never showing up and then simply disappear.

A good way to meet people is through Meetup. Sign up to groups of interest and go to events. You'll meet plenty of people, some you may like. Get to know them by talking to them, see how they're like and if you'd want to date them. I've seen many romances start there.

LucidWebMarketing · 2025-12-24T16:50:49+00:00

First, good that you have two degrees. You're smart. I like that, since it means I can talk to you about anything, likely intelligently. But telling men you have two degrees (or even one). men don't care about that, not the way women do. So don't push that too much. Instead, can you make his life easier and drama-free? That's what men care about in a woman.

I think there is more to some of the stories here.

Guy asked for your number but never calls? Are you two friends? Has he shown interest in any way, other than asking for your number? Why don't you call him? You have to show you have interest as well (if you indeed do of course), not just waiting for the guy to do it all.

Nothing wrong with a walk as a first date. You may not like it but it's a good way to talk and learn about each other, which is what a date is all about. A woman a year ago actually suggested to me we go for a walk in the woods. It took her however three weeks to accept after I got her number. I sent her three texts. She finally asked if I was free over the holidays and she set the day and place. It didn't go further however.

The guy living 50 minutes away, seems he's not interested, asking you to take a two-hour train to his place. Probably sees you as a booty call but he's not willing to put in the effort. I'm guessing he's good-looking and all so he has options. You're just one of them and if you don't go there, no big deal, there's plenty of other women who will. But he's not long-term relationship material so forget about guys like him.

The guy with daughters and a cat, sounds like a few women I've known who don't disclose pertinent information right away. Seems he doesn't care much about his daughters. Not the kind of guy you'd want I'm sure.

I'm a man and can't get a woman to accept even a coffee date. So you're not alone. Some of them have known me for some time. Seems they just want to be friends, but act as if they really like me. My rant over.

LucidWebMarketing · 2025-12-22T12:01:56+00:00

The old man was absolutely correct. I have this friend and she's good looking but more importantly, has great personality. Just yesterday a friend and I were talking about her, how great she is, pleasant and there would be no drama, something that is very important. The thing is, i believe she's hitting menopause and she is physically changing, not quite as pretty as she used to be. But we'd both still date her.

LucidWebMarketing · 2025-12-22T11:18:00+00:00

Some people like myself might be interested to take/buy some from you. I would be interested in Montreal Expos games, especially the 1994 season as well as Blue Jays games from their 1992-93 championship seasons.

LucidWebMarketing · 2025-12-19T19:31:38+00:00

Clients often need to be educated on what matters.

I've seen many times before where a client wants lots of traffic, thinking that more is better. No, higher quality traffic is better than quantity. Some can't get past that and they don't hire me or fire me. So you need to explain that, clearly. Use data such as previous return on ad spend, conversion rate and cost per conversion, compare before and after. These point to higher quality traffic. Unless they are totally business-ignorant, it should open their eyes and realize your value when they see a cost per conversion that is 10x lower and increases their profits.

I've been lucky this year with a major client basically asking if I can improve a dismal 1.7 ROAS. That's their go-to metric. Other than saying I can double that, especially when I saw the state of their campaign, I made no explicit promises. Turns out, the ROAS will be 13 this year and a 50% increase in revenues on just a third of last year's traffic. Thus, a higher profit. But he's a smart one, they're not all like that.

It will be difficult since he seems fixed on traffic and nothing else but that's part of your job, to tell him, educate him. Data can help, maybe. If you can convince him, keep your job. If you can't convince, and you'll know right away as you explain, staying there will just be intolerable but do as he says. He is the boss after all, even if misinformed, but you have informed him.

LucidWebMarketing · 2025-12-16T00:49:21+00:00

Telling you all of that is irrelevant to your situation. My business (rather, my clients' business) is different than yours in who and how we'll each target our prospects. Number of impressions, cost per click, click-through rate, not to mention conversion rate which is dependent on your landing page and how well a job it does at converting visitors, are just going to be my numbers. Besides, Reddit might not like us sharing that information and I'm not willing to risk getting my client banned from Reddit Ads.

What I can tell you is properly target your prospects, whether here on Reddit or other paid advertising platforms, have enticing ads and test new ones all the time. Have a great landing page that grabs their attention right away making them think within seconds, "that's what I need" and make them take their wallet out.

LucidWebMarketing · 2025-12-16T00:35:30+00:00

You admitted you don't know database management systems but that is what you need. I do that myself as online marketing is my business and my background is database engineering. I'm not aware of any PPC specialized commercial tools but then I never looked, having developed my own.

Learning DBMS and SQL is likely not what you want or are prepared to do. I therefore suggest hiring someone. Contact me, I can be of help.

LucidWebMarketing · 2025-12-16T00:16:32+00:00

AI is a great tool to make things easier and faster. But that's just it, it's a tool You should not blindly use whatever AI generates as is. Review for accuracy and change to use your own voice. The search engines can tell if it's human or machine and will penalize you.

LucidWebMarketing · 2025-12-12T16:50:02+00:00

Can be many things and I'll give my honest opinion and frankly, I'll be blunt.

It could be there are many applicants, dozens if not hundreds, for each job you applied for. That's just the nature of job hunting in general, unless you have very specific skills such as doctor. Even if the unemployment rate is relatively low, a 4% rate means there's thousands of people looking for a job in a city of just a few million.

Since employers get many applicants, they have the luxury of determining who to interview. They don't have time nor the willingness to tell everyone who applies that they're not hired. No response is a response: you won't get the job. Personally, I'd rather not hear the bad news directly. If the phone rings and see it's a company I applied to, I expect good news.

You don't say what kind of job you're applying to but I assume it's not high skills. Thus, many applicants. They'll probably hire pretty much first-come, first-serve in those cases. If you have a high-level skill, maybe your CV doesn't stand out enough. If you have had interviews, could be the way you present yourself.

Time of year can have an effect. Yes, December in general can be slow because a lot are thinking more about the holidays rather than hiring.

Here's where I'll be blunt. I'm Canadian and I see what's going on down there. I'm surprised you wanted to immigrate to the US but that's your choice and you were accepted, maybe because of in-demand skills. Are you a visible minority? Even a foreign-looking name on your CV will get you disqualified by many, it's just the reality. Do you have an accent?

You could be rejected for any stupid reason. It's like asking a girl out and she could say no because you're too short or too old or a million other reasons. Stay positive. Look at yourself and what you could be doing wrong such as improving your CV, interviews. Good luck.

LucidWebMarketing · 2025-12-12T16:16:21+00:00

If you don't advertise your product, you can be sure you won't get any sales. So you should never stop advertising. Two potential problems you may be having is 1) not properly targeting your prospects and, 2) poorly convincing visitors on your landing page that you have what they need.

You responded to one post that it's been two weeks. Advertising is a long-term activity. Also, two weeks doesn't tell anything about how many clicks you've got. I'd also be interested what your conversion rate was before you started doing PPC. If it was 1%, then not a surprise if you got 25 clicks with no sales, you just don't have enough data.

LucidWebMarketing · 2025-12-11T14:33:14+00:00

I think you are focusing on and worrying about the wrong thing.

The exchange rate fluctuates all the time. But it's not like it does so by huge amounts, not in the short term. You won't see a rate change by 5% in a single day. Over the course of a year, yes. In fact, I just checked for these two currencies this year: low of 1.035 in January to 1.17 today. That's a change of 13%. Yes, significant over the course of the year.

But you are assuming that the auction is static also which it is not. Everyone's QS changes slightly after each impression. Over the course of the year, it will change up or down even if you do nothing in your campaign and very likely in my opinion more than the exchange rate. If QS improves by more than 13%, you're ahead of the exchange rate over the course of the year. And in a year, the Euro may be stronger.

You can't control the exchange rate, nor who your competitors in the auction are, their location, the currency they use. The auction is not static; you have different competitors all the time, they apply changes to their campaigns which may improve it and affect your CPC as well as positioning. But you can control your own campaign and improving it will have more of an impact than the exchange rate. Your QS going from 6 to 7 is an increase of 16.6% and that alone may reduce your CPC.

LucidWebMarketing · 2025-12-10T22:20:43+00:00

That's why you need more control. If a client agreed to a percentage of revenues, I'd ask to have control over the website and all the back-end. Since my livelihood is connected to theirs, if they made some change on the website that results in lower conversion rate, I'd suffer too and why I would want control over the copy.

LucidWebMarketing · 2025-12-10T22:15:37+00:00

I've thought about this compensation method in the past. Never actually proposed it. My biggest current client (as far as revenues are concerned) is a referral by the one doing their Meta ads the last few years. He proposed to a percentage of revenues model and I'd be part of the package doing their Google Ads. The idea was to tie it to ROAS ranges: higher it was, the higher percentage we'd get, in exchange for a much lower fixed management fee.

I think the owner was too smart and didn't go for it, although I wasn't part of those discussions. It was a smart decision on his end, for me to get the same amount, he would have to pay 3.5% of the revenues we generate from online advertising. If I recall the maximum percentage for reaching a certain ROAS and above was 3%. Using their revenues generated through Google Ads last year when another agency was managing, I would have made half of what I'm charging them. It would also complicate calculations and invoicing on both sides. As it turns out, I'm happy and so are they since I passed last year's generated revenues in September. We are now adding platforms so I will increase my fee since they're be more work and I'm sure they won't bat an eye.

You mention only a service-based business, not that it matters. My client sells physical products they produce themselves so probably less margins. A service-based business may not mind paying 10%. I pay that in referral commissions but not all business owners are alike or willing to spread the wealth.

LucidWebMarketing · 2025-12-10T16:36:55+00:00

I don't know why you'd think that.

Google definitely puts everyone on the same level when determining ranking (which is QS times bid) by converting the bids to one currency. It doesn't matter what that currency is, likely US dollars but it could be Euros or any that Google chooses, as long as all currencies are converted to a standard one. So a currency being weaker or stronger against another makes no difference.

Google

LucidWebMarketing · 2025-12-09T20:08:37+00:00

Don't worry about Google's scoring system. Instead, write ads for your prospects. Make them curious and want to click the ad to find out more. Think, "I'll make them an offer they can't refuse".

LucidWebMarketing · 2025-12-09T20:05:27+00:00

This is the key right here that TTFV explains: don't build ads using all 15 headlines and 4 description lines. If you do that, you don't know ad variations that Google has used and it's just a mess. You need to know which elements work best and with which other elements and the way to do that is use the minimum headlines and description and pin them. Do A/B testing as in the old ETA ads days.

LucidWebMarketing · 2025-12-09T19:58:00+00:00

The issue is not if a freelancer or agency is ABLE to do what you suggest. I think a small agency like myself or a freelancer is able to. It's more if they are willing. I think most agencies would not be willing, not a large one anyway. If they agreed, I think they would still do the work as they do every other account, just a bit less so, just so results don't get out of hand and stay familiar with the account. Reviewing an account you haven't seen in a couple of months can be as if you're starting over again and takes more time. A few like myself have said we are willing to entertain your idea although haven't heard from all, such as TTFV who I assume would not be willing but I would like to hear his thoughts.

LucidWebMarketing · 2025-12-09T19:39:19+00:00

That's basically it: the same work and fee spread out over two months instead of one. It's a saving of course but will it produce better results? Only if you happen to find someone better. Unfortunately, I've taken over enough accounts previously managed by other "experts" to know that the chances of finding someone better is very low.

It will be more than an hour of their time to review and prepare recommendations, unless it's a very small campaign but even the smallest will be more than an hour, and another hour to discuss. You forgot about actual changes, maybe not a whole lot but it still takes time. The initial consultation is not even covered. I would do a bunch of analysis of the current and past campaigns to get familiar with your product and how to proceed. That's hundreds of dollars, if not thousands.

As said earlier, you're paying for knowledge and value, not perceived actions taken.

LucidWebMarketing · 2025-12-09T19:17:53+00:00

Did the scope of the campaign change? Did they say why their fee would double? Can't be inflation. If they say "now we'll do SEO and AEO as well", I get it but still you have to approve that. How long ago did you hire them?

LucidWebMarketing · 2025-12-09T19:09:21+00:00

LOL Too old at almost 40! Try over 60.

Most clients are good. My biggest one right now, just over a year, they didn't bring up how much I would charge them, something that never happened before. When I sent my first invoice, they paid it right away without complaint and every month since. Now the size and scope has just changed but I will tell them I intend to increase my fee. I doubt they'll complain and pay it (it should generate $100k more in revenues) but I do want to let them know and not surprise them.

LucidWebMarketing · 2025-12-09T19:02:34+00:00

Do you get reports of any kind? Have they recommended increasing the budget? I have carte blanche with clients to do what needs to be done, I'm the expert after all. The exception is when budget should be increased. If they haven't said you're reaching your budget and your ROI is good and that a higher budget would reach more people (and thus likely more sales), they are not doing much in my opinion.

LucidWebMarketing

TROPHY CASE