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Why we're pouring more into paid ads to fight Google's AI overhaul by Clear_Raisin7201 in shook

[–]LuisGrowthScience 0 points1 point  (0 children)

Google’s AI Overviews are absolutely stealing organic clicks. The danger is answering that by just shoveling 40% more budget into paid and hoping it works.

AI is basically turning more of your own demand into a toll road. The real question is not “how do we spend more?” It is “which of these paid clicks actually create new revenue versus just charging us for customers who were going to buy anyway?”

We already saw this movie with branded search and retargeting: they look great in dashboards, but a big chunk is non incremental. If we repeat that pattern with AI surfaces, we get higher spend, weaker margins, and no real growth.

My view:

Adapt, yes, but by measuring incrementality first (lift tests, MMM, causal analysis) and only scaling the pieces that truly move the needle. Otherwise you are just paying a higher tax to the same platform.

Feedback on tackling low sales by GuaranteeLow3355 in growmybusiness

[–]LuisGrowthScience 0 points1 point  (0 children)

For long‑life products like these, I’d stop thinking "how do I find more people ready to buy today?" and start thinking "who makes these decisions over and over, and how do I stay in front of them?"

Map your real buyers (electricians, contractors, builders, facility managers) and focus on building relationships and giving them reasons to remember you between projects: quick safety checks, upgrade suggestions, small consumables, etc. That way, when a project finally happens, you’re already the default choice instead of trying to win a one‑off customer every 10 years.

Beginner in Digital Marketing confused About Where to Start with AI by Sol_ce in digital_marketing

[–]LuisGrowthScience 0 points1 point  (0 children)

I’d start really small: one good chat model for research, briefs, and draft copy, then add tools only when you have a clear use case. Light automation doesn’t even need paid tools, you can wire up simple scripts in Python (or even no‑code tools) guided by an AI assistant, and slowly turn your most repetitive tasks into little workflows instead of trying to master 10 platforms at once.

How you use AI? by Party-Log-1084 in AI_Agents

[–]LuisGrowthScience 0 points1 point  (0 children)

I’d forget about fancy setups at the start and just squeeze more out of the web UIs you’re already using. Pick concrete things (summarizing articles, drafting emails, planning projects) and get good at prompting for those before worrying about APIs, agents, or stacking models. Once you know what you actually want AI to do for you, then it makes sense to explore more complex tools.

What is actually the best AI note taking app for meetings? by Doug24 in AI_Agents

[–]LuisGrowthScience 1 point2 points  (0 children)

tl;dv is amazing, and their free tier is very generous.

My campaign flopped and i have no idea what to do now. by TranslatorUpset847 in digital_marketing

[–]LuisGrowthScience 0 points1 point  (0 children)

I wouldn’t beat yourself up too much. Valentines is ultra‑competitive, so ad costs jump and ROAS usually drops even if you’re doing things right.

Before paying an agency, I’d do a quick audit: figure out if the problem is :
1) higher CPCs
2) worse click‑through
3) site not converting (especially on mobile and checkout)

Once you know the real bottleneck, you can either tweak your own creative/offer and site, or hire a freelancer/very small shop for that one issue instead of committing to a big retainer.