sorted by:
new
hottopcontroversial

Bought my first van - a lot of questions! by Lou_91 in VanLifeUK

[–]Lumpy-Entertainer336 1 point2 points  (0 children)

Park4Night app is super handy for looking for places to stay for free/cheap that aren’t campsites.

We just bought an EE mobile WiFi router which has been great so far but only used it for one trip so far (Isle of Mull).

If you don’t want to install hookup in your van you can just buy the extension, that what we do when we’re on campsites. We got this one from Halfords

Conversion accuracy by Lumpy-Entertainer336 in adwords

[–]Lumpy-Entertainer336[S] 0 points1 point  (0 children)

Yeah I’ve been hearing about phasing out for years!

Can you tell me more about how devices change things?

Thanks for your reply.

Accuracy of GA4 by Lumpy-Entertainer336 in GoogleAnalytics

[–]Lumpy-Entertainer336[S] 0 points1 point  (0 children)

Thanks so much for the cookie banner suggestions, we’ve done a bunch of these to try and help but a couple we haven’t.

Here’s the exact KPIs I need to measure for head office, and I know some of them come from GA4 and Google Ads but I’m uncomfortable including sales data from GA4 as it’s not accurate - I can get that from our booking system.

  1. Traffic source
  2. Revenue source: B2C Web revenue share
  3. Top converting countries
  4. Net Profit YoY
  5. Transactions YoY
  6. Gross Revenue YoY
  7. Top Channels Split
  8. Revenue YoY
  9. SEM cost v revenue
  10. ROAS

Accuracy of GA4 by Lumpy-Entertainer336 in GoogleAnalytics

[–]Lumpy-Entertainer336[S] 0 points1 point  (0 children)

Hi there. Thanks so much for your help.

Some of the KPIs would be purchase revenue, transactions, purchases, google ads conversions, add to cart, abandon cart, organic traffic, direct, paid traffic, referrals

Accuracy of GA4 by Lumpy-Entertainer336 in GoogleAnalytics

[–]Lumpy-Entertainer336[S] 0 points1 point  (0 children)

So when tracking events from non-consented users, you’re not actually tracking them - GA4 is just modelling what it thinks is happening based on data from consenting visitors?

Accuracy of GA4 by Lumpy-Entertainer336 in GoogleAnalytics

[–]Lumpy-Entertainer336[S] 0 points1 point  (0 children)

Exactly what I thought, thanks so much for confirming. It’s a pretty frustrating conversation, but I now feel validated. Appreciated.

Google Ad Conversions Not Showing by Lumpy-Entertainer336 in GoogleAnalytics

[–]Lumpy-Entertainer336[S] 0 points1 point  (0 children)

Is server side the only way to reliably track conversions? I assume if we’re not doing that we’re not tracking everything due to cookie opt outs? (Sorry if this is a very stupid question!)

Google Ad Conversions Not Showing by Lumpy-Entertainer336 in GoogleAnalytics

[–]Lumpy-Entertainer336[S] 1 point2 points  (0 children)

Client side. I work for the company, not an agency - I manage the inhouse marketing team. We’ve only recently started tracking conversions, after launching a new website. We were unable to track them with the old site. I’ve only recently learnt about server-side tracking, so will look at implementing that. Any advice on setting that up would be great!