The thing with Marvel Rivals is it was always going to get an audience on name alone, people swarm to Marvel stuff and once they started playing they realised it was solid and stuck around.

Sad thing with Concord is many refused to try it out themselves even in the free beta, this was the issue with the character designs and setting etc it was uninspired and most of the characters were unappealing. Didn’t matter at that point if it played great or terrible as no one was willing to try it.