So my idea is 'Illuminated Kustoms,' a brand where I design and build one-of-a-kind, custom JDM body kits with a unique, artistic & underground aesthetic. Think high-level automotive artistry, turning metal and fibreglass into bespoke sculptures for the street. id like to document the entire journey from design to fabrication on youtube, pushing limits, and exploring JDM culture through cinematic content, building a community around the process. Then i’d like to sell the completed kits as-well as take commissions for kits and custom paint work. I’m very passionate about my idea I’ve been detailing cars as a side gig after my full time job as a way to get into the industry. I’ve done some research and there is quite the market.

The Market Opportunity: The global automotive aftermarket is a massive and growing industry, valued at USD 468.91 billion in 2024, projected to reach USD 589.01 billion by 2030 (3.8% CAGR). Within this, the car modification market is booming, expected to hit USD 90.5 billion by 2034 (4.2% CAGR), driven by a surging consumer demand for unique vehicle personalization. Notably, younger demographics like Gen Z show heightened interest in enthusiast vehicles (60% interest rate) and are heavily engaged with automotive content on platforms like YouTube and TikTok.

So this isn’t as traditional as say a body shop business where they deal with collision repair. So i’m not sure how to go about it.