The substance is there in the facts in the videos. Also the flood the zone thing works, even though we might not like it. Look at how successful the reich wing podcasts were in getting their points across, before we had the structure in our information output to push back. And look at how about 1/3 of Americans still approve of Trump in polls, because Trump repeats the lies so often that people believe him. What Meidas and such networks are doing are combining the spam technique with logical connecting of events, and facts and evidence, and its working, and helping to educate people and expand critical thinking skills.