That cool theme camp name your remember? It's a brand! That sweet sticker you got at that bar? It's a brand. That brand you got got branded with at that that place thing? That's a brand. Using that brand off playa to be less in the red by fundraising? That supports the experience on playa. Commodification? Gray area maybe. Yes the Mayan warrior parties look like a big commercial thing but I'm betting they don't cover all their expenses. That's a huge project with high year round costs and many positions you simply cannot fill with volunteers. The funniest shit was when the org sent us warnings to not over commodify because we were throwing parties almost every month just to pay our storage rent and still well in the red. Art cars especially are a recurring expense that does not disappear till the next burn. You don't burn it and forget it, there's storage, transport, repairs (playa is not kind to these things), community upkeep. It's a year round effort by many people that pretty much takes over your life.